Seth Godin Quotes

Marketing is our quest to make change on behalf of those we serve, and we do it by understanding the irrational forces that drive each of us.

We drink the can, not the beverage.

You have everything you need to build something far bigger than yourself.

as consumers, we’re too busy to pay attention to advertising, but we’re desperate to find good stuff that solves our problems.

Stick with the Dips that are likely to pan out, and quit the Cul-de-Sacs to focus your resources

Passion can overcome fear - the fear of losing, of failing, of being traditional.

Write like you talk. Often.

You get to keep making art as long as you are willing to make the choices that let you make your art.

Writers write. Runners run. Establish your identity by doing your work.

A fundamentalist is a person who considers whether a fact is acceptable to his religion before he explores it. As opposed to a curious person who explores first then considers whether or not he wants to accept the ramifications. A curious person embraces the tension between his religion and something new, wrestles with it and through it, and then decides whether to embrace the new idea or reject it.

The road to comfort is crowded and it rarely gets you there. Ironically, it’s those who seek out discomfort that are able to make a difference and find their footing.

Tell your lizard (brain) to shut up.

Rich is my word for someone who can afford to make choices, who has enough resources to do more than merely survive.

The market ... demands a signal from you that you're serious, powerful, accepted, and safe.

All marketers are storytellers. Only the losers are liars.