Italian semiotician, essayist, philosopher, literary critic, and novelist (1932–2016)
Umberto Eco (5 January 1932 – 19 February 2016) was an Italian philosopher, semiotician, essayist, literary critic, and novelist, most famous for his novel The Name of the Rose (1980), an intellectual mystery combining semiotics in fiction, biblical analysis, medieval studies and literary theory.
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Hay cosas que ves venir, no es que te enamores porque te enamoras, te enamoras porque en ese período tenías una desesperada necesidad de enamorarte. En los períodos en que tienes ganas de enamorarte debes fijarte bien dónde te metes: como haber bebido un filtro, de esos que hacen que uno se enamore del primero que pasa. Podría ser un ornitorrinco.
"The Poet had, who had made a show of attaching no importance to this literary game (though it gnawed at his heart that he himself had not written such beautiful letters, provoking replies even more beautiful), and having no one with whom to fall in love, had fallen in love with the letters themselves — which, as Niketas remarked with a smile — was not surprising, since in youth we are prone to fall in love with love.
"But is the unicorn a falsehood? It's the sweetest of animals and a noble symbol. It stands for Christ and for chastity; it can be captured only by setting a virgin in the forest, so that the animal, catching her most chaste odor, will go and lay its head in her lap, offering itself as prey to the hunters' snares."
"So it is said, Adso. But many tend to believe that it's a fable, an invention of the pagans."
"What a disappointment," I said. "I would have liked to encounter one, crossing a wood. Otherwise what's the pleasure of crossing a wood?"
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When semiotics posits such concepts as 'sign', it does not act like a science; it acts like philosophy when it posits such abstractions as subject, good and evil, truth or revolution. Now, a philosophy is not a science, because its assertions cannot be empirically tested … Philosophical entities exist only insofar as they have been philosophically posited. Outside their philosophical framework, the empirical data that a philosophy organizes lose every possible unity and cohesion. To walk, to make love, to sleep, to refrain from doing something, to give food to someone else, to eat roast beef on Friday — each is either a physical event or the absence of a physical event, or a relation between two or more physical events. However, each becomes an instance of good, bad, or neutral behavior within a given philosophical framework. Outside such a framework, to eat roast beef is radically different from making love, and making love is always the same sort of activity independent of the legal status of the partners. From a given philosophical point of view, both to eat roast beef on Friday and to make love to x can become instances of 'sin', whereas both to give food to someone and to make love to у can become instances of virtuous action. Good or bad are theoretical stipulations according to which, by a philosophical decision, many scattered instances of the most different facts or acts become the same thing. It is interesting to remark that also the notions of 'object', 'phenomenon', or 'natural kind', as used by the natural sciences, share the same philosophical nature. This is certainly not the case of specific semiotics or of a human science such as cultural anthropology.
Fascism became an all-purpose term because one can eliminate from a fascist regime one or more features, and it will still be recognizable as fascist. Take away imperialism from fascism and you still have Franco and Salazar. Take away colonialism and you still have the Balkan fascism of the Ustashes. Add to the Italian fascism a radical anti-capitalism (which never much fascinated Mussolini) and you have Ezra Pound. Add a cult of Celtic mythology and the Grail mysticism (completely alien to official fascism) and you have one of the most respected fascist gurus, Julius Evola... But in spite of this fuzziness, I think it is possible to outline a list of features that are typical of what I would like to call Ur-Fascism, or Eternal Fascism.
Le regole per scrivere bene (adattate da Umberto Eco)
1. Evita le allitterazioni, anche se allettano gli allocchi.
2. Non è che il congiuntivo va evitato, anzi, che lo si usa quando necessario.
3. Evita le frasi fatte: è minestra riscaldata.
4. Esprimiti siccome ti nutri.
5. Non usare sigle commerciali & abbreviazioni etc.
6. Ricorda (sempre) che la parentesi (anche quando pare indispensabile) interrompe il filo del discorso.
7. Stai attento a non fare... indigestione di puntini di sospensione.
8. Usa meno virgolette possibili: non è “fine”.
9. Non generalizzare mai.
10. Le parole straniere non fanno affatto bon ton.
11. Sii avaro di citazioni. Diceva giustamente Emerson: “Odio le citazioni. Dimmi solo quello che sai tu.”
12. I paragoni sono come le frasi fatte.
13. Non essere ridondante; non ripetere due volte la stessa cosa; ripetere è superfluo (per ridondanza s’intende la spiegazione inutile di qualcosa che il lettore ha già capito).
14. Solo gli stronzi usano parole volgari.
15. Sii sempre più o meno specifico.
16. L'iperbole è la più straordinaria delle tecniche espressive.
17. Non fare frasi di una sola parola. Eliminale.
18. Guardati dalle metafore troppo ardite: sono piume sulle scaglie di un serpente.
19. Metti, le virgole, al posto giusto.
20. Distingui tra la funzione del punto e virgola e quella dei due punti: anche se non è facile.
21. Se non trovi l’espressione italiana adatta non ricorrere mai all’espressione dialettale: peso e! tacòn del buso.
22. Non usare metafore incongruenti anche se ti paiono “cantare”: sono come un cigno che deraglia.
23. C’è davvero bisogno di domande retoriche?
24. Sii conciso, cerca di condensare i tuoi pensieri nel minor numero di parole possibile, evitando frasi lunghe — o spezzate da incisi che inevitabilmente confondono il lettore poco attento — affinché il tuo discorso non contribuisca a quell’inquinamento dell’informazione che è certamente (specie quando inutilmente farcito di precisazioni inut
Beware of faking: people will believe you. People believe those who sell lotions that make lost hair grow back. They sense instinctively that the salesman is putting together truths that don't go together, that he's not being logical, that he's not speaking in good faith. But they've been told that God is mysterious, unfathomable, so to them incoherence is the closest thing to God. The farfetched is the closest thing to miracle.
American coffee can be a pale solution served at a temperature of 100
degrees centigrade in plastic thermos cups, usually obligatory in railroad
stations for purposes of genocide, whereas coffee made with an American
percolator, such as you find in private houses or in humble luncheonettes,
served with eggs and bacon, is delicious, fragrant, goes down like pure
spring water, and afterwards causes severe palpitations, because one cup
contains more caffeine than four espressos.