Indian entrepreneur
Verghese Kurien (November 26, 1921 – September 9, 2012) was a legendary Indian social entrepreneur who was known by the sobriquet the "Milkman of India" and the "Father of the White Revolution" for his contribution to the 'billion-litre idea' the "Operation Flood". This is the world's biggest agricultural development programme which transformed India from being a milk-deficient country to largest milk producer in the world. Dairy farming became India’s largest self-sustaining industry. He also founded the National Dairy Development Board (NDDB). Among the several accolades and awards conferred on him, the most noteworthy are the Ramon Magsaysay Award, World Food Prize, Wateler Peace Prize and the Padma Vibhushan, the second highest civilian award of India.
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Over the last 20 years India’s milk production has tripled; it has increased from 20 million tonnes per annum to 60 million tonnes per annum.... Dairying has become the largest rural employment scheme in this country. And the government has had very little to do with it, even though we are a government institution.
Is the democratic form of government successful in all parts of India? But the solution to the problems of democracy is more democracy. There can be no democracy in India unless you erect a plurality of democratic structures to underpin democracy, like the village cooperative which is a people’s institution.
I am sorry, I do not think it is a good thing, because if you have opened up this market under such terms, what it implies is that other countries can put their products into our markets. Are you aware that all those advanced countries subsidize their exports? Subsidies are as high as 65 per cent. Now if you have globalized, and the others are subsidising their exports, to what position have you exposed the Indian dairy industry? You have declared dairy products under OGL (Open General License).
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Through Operation Flood, milk has been transformed from a commodity into a brand, from insufficient production to sufficient production, from rationing to plentiful availability; from loose unhygienic milk to milk that is pure and sure, from subjugation to as symbol of farmer’s economic independence, to being the consumer’s greatest insurance policy for good health.
Operation Flood has three major achievements to its credit: making dairying India’s largest self-sustainable rural employment program; bringing India self-sufficiency in milk production; trebling the nation’s milk production within a span of two and half decades to make India the world’s largest milk producer.
Milk is a highly perishable commodity, which is in short supply in summer and in excess supply in winter . The market can not contract and expand according to supply, therefore, you need balancing facilities. And once you have these balancing facilities, which you enable to carry forward the winter production and capture the market, procurement falls into your laps. This was the objective and methodology of Operation Flood.
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Dairying as Instrument of Change Kurien said. True development must be such that it brings the modernization process to the service of our majority, namely the rural poor. It must bring to these people not only the pittance which they need for their humble diet but also the means where by they can act together to obtain for themselves the benefits of modern science and organization and in that process the means whereby they can build for themselves, in every village, a society which is at peace with itself, concerned with its neighbours and able to see a bright for all its children.