Walter Isaacson Quotes

Pretend to be completely in control and people will assume that you are.’

In classic Steve fashion, he would agree to something, but it would never happen,” said Lack. “He would set you up and then pull it off the table. He’s pathological, which can be useful in negotiations. And he’s a genius.

People know how to deal with a desktop intuitively. If you walk into an office, there are papers on the desk. The one on the top is the most important. People know how to switch priority. Part of the reason we model our computers on metaphors like the desktop is that we can leverage this experience people already have.

There have been, of course, many other insatiable polymaths, and even the Renaissance produced other Renaissance Men. But none painted the Mona Lisa, much less did so at the same time as producing unsurpassed anatomy drawings based on multiple dissections, coming up with schemes to divert rivers, explaining the reflection of light from the earth to the moon, opening the still-beating heart of a butchered pig to show how ventricles work, designing musical instruments, choreographing pageants, using fossils to dispute the biblical account of the deluge, and then drawing the deluge. Leonardo was a genius, but more: he was the epitome of the universal mind, one who sought to understand all of creation, including how we fit into it.

We made the iPod for ourselves, and when you're doing something for yourself, or your best friend or family, you're not going to cheese out. If you don't love something, you're not going to go the extra mile, work the extra weekend, challenge the status quo as much.

The goal was never to beat the competition, or to make a lot of money. It was to do the greatest thing possible, or even a little greater.

If we want to resist the powers that threaten to suppress intellectual and individual freedom, we must be clear what is at stake,” he said. “Without such freedom there would have been no Shakespeare, no Goethe, no Newton, no Faraday, no Pasteur, no Lister.” Freedom was a foundation for creativity.

I always thought of myself as a humanities person as a kid, but I liked electronics,” he said. “Then I read something that one of my heroes, Edwin Land of Polaroid, said about the importance of people who could stand at the intersection of humanities and sciences, and I decided that’s what I wanted to do.

Separating the design of a product from its engineering was a recipe for dysfunction. Designers had to feel the immediate pain if something they devised was hard to engineer.

When it came time to announce the price of the new machine, Jobs did what he would often do in product demonstrations: reel off the features, describe them as being “worth thousands and thousands of dollars,” and get the audience to imagine how expensive it really should be. Then he announced what he hoped would seem like a low price: “We’re going to be charging higher education a single price of $6,500.

Innovation requires articulation.

When the sales guys run the company, the product guys don't matter so much, and a lot of them just turn off.

Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure — these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

There's an old Hindu saying that goes, 'In the first 30 years of your life, you make your habits. For the last 30 years of your life, your habits make you.' Come help me celebrate mine.

It is tasteless to prolong life artificially,” he told Dukas. “I have done my share, it is time to go. I will do it elegantly.