Who am I editing for?” One of my principles is that there is no typical anybody; every reader is different. I edit for myself and I write for myself. I assume that if I consider something interesting or funny, a certain number of other people will too. If they don’t, they have two inalienable rights — they can fire the editor and they can stop reading the writer. Meanwhile I draw on two sources of energy that I commend to anyone trying to survive in this vulnerable craft: confidence and ego. If you don’t have confidence in what you’re doing you might as well not do it.

They sit down to commit an act of literature, and the self who emerges on paper is far stiffer than the person who sat down to write. The problem is to find the real man or woman behind the tension. Ultimately the product that any writer has to sell is not the subject being written about, but who he or she is.

As baggage I would be taking along a number of strong opinions on why so many Americans don’t learn to write and why they live in so much fear of trying. One of them has to do with English teachers. Under the American system, they are the people who teach our children to write. If they don’t, nobody will. They do it with dedication, and I hope they’ll be rewarded, if not here on earth, at least in heaven, for there’s almost no pedagogical task harder and more tiring than teaching somebody to write. But there are all kinds of reasons why English teachers ought to get some relief. One is that they shouldn’t have to assume the whole responsibility for imparting a skill that’s basic to every area of life. That should be everybody’s job. That’s citizenship.

When I tell aspiring writers that they should think of themselves as part entertainer, they don’t like to hear it — the word smacks of carnivals and jugglers and clowns. But to succeed you must make your piece jump out of a newspaper or a magazine by being more diverting than everyone else’s piece. You must find some way to elevate your act of writing into an entertainment. Usually this means giving the reader an enjoyable surprise. Any number of devices will do the job: humor, anecdote, paradox, an unexpected quotation, a powerful fact, an outlandish detail, a circuitous approach, an elegant arrangement of words. These seeming amusements in fact become your “style.

Writers who think THEY are being criticized when only that writing is being criticized are beyond a teacher's reach. Writing can only be learned when a writer coldly separates himself from what he has written and looks at it with the objectivity of a plumber examining a newly piped bathroom to see if he got all the joints tight.

all” is what we don’t want to hear. We only want to hear some. What made his trip different from everybody else’s? What can he tell us that we don’t already know? We don’t want him to describe every ride at Disneyland, or tell us that the Grand Canyon is awesome, or that Venice has canals. If one of the rides at Disneyland got stuck, if somebody fell into the awesome Grand Canyon, that would be worth hearing about.

How can the rest of us achieve such enviable freedom from clutter? The answer is to clear our heads of clutter. Clear thinking becomes clear writing; one can't exist without the other. It's impossible for a muddy thinker to write good English. He may get away with it for a paragraph or two, but soon the reader will be lost, and there's no sin so grave, for the reader will not easily be lured back.