Howard Schultz Quotes

Infusing work with purpose and meaning, however, is a two-way street. Yes, love what you do, but your company should love you back.

Remember: You'll be left with an empty feeling if you hit the finish line alone. When you run a race as a team, though, you'll discover that much of the reward comes from hitting the tape together. You want to be surrounded not just by cheering onlookers but by a crowd of winners, celebrating as one.

"Protect and preserve your core customers," he [Jim Sinegal, cofounder and CEO of Costco] told our marketing team when I invited him to speak to us. "The cost of losing your core customers and trying to get them back during a down economy will be much greater than the cost of investing in them and trying to keep them."

If you examine a butterfly according to the laws of aerodynamics, it shouldn't be able to fly. But the butterfly doesn't know that, so it flies

The point of a coffee store was not just to teach customers about fine coffee but to show them how to enjoy it.

Whether you are Republican or Democrat or independent or Libertarian, it doesn’t matter,” I said. “I think we all have a sense that there’s something not quite right [in the country], that we’re drifting toward mediocrity.

Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does...

We also sold books, creating several best sellers and helping to put unknown authors on the map.

If you want to build a great enterprise, you have to have the courage to dream great dreams. If you dream small dreams, you may succeed in building something small. For many people, that is enough. But if you want to achieve widespread impact and lasting value, be bold.

when we love something, emotion often drives our actions.

Skepticism has come to be synonymous with sophistication, and glibness is mistaken for intelligence.

When you’re in a hole, quit digging!

When you do something for the first time, questions and problems are the two things you can count on.

I’ve said often that every enterprise and organization has a memory. And those memories create a path for people to follow.

For all the promise of digital media to bring people together, I still believe that the most sincere, lasting powers of human connection come from looking directly into someone else's eyes, with no screen in between.