Howard Schultz Quotes

Security is mostly superstition. It does not exist
in nature, nor do the children of men as a whole
experience it. Avoiding danger is no safer in the
long run than outright exposure. Life is either a
daring adventure or nothing. — HELEN KELLER, THE OPEN DOOR , 1957

After the storm, many citizens left New Orleans to live elsewhere, but those who stayed were determined to rebuild. They loved their city.

Authentic brands don't emerge from marketing cubicles or advertising agencies. They emanate from everything the company does...

Günlük hayatta, kolay yolu seçmenizi isteyen dostlarınızdan, ailenizden ve iş arkadaşlarınızdan, mevcut yöntemleri tatbik etmeniz yönünde öyle çok baskı görürsünüz ki sadece statükoyu kabul etmemeniz değil sizden bekleneni yapmanız da zorlaşabilir. Ama kendinize, hayalinize gerçekten inandığınızda, kontrolü elinize almak ve vizyonunuzu gerçeğe dönüştürmek için elinizden gelebilecek her şeyi yapmanız gerekir.

If you examine a butterfly according to the laws of aerodynamics, it shouldn’t be able to fly. But the butterfly doesn’t know that, so it flies.

So when some refer to Starbucks' coffee as an affordable luxury, I think to myself, Maybe so. But more accurate, I like to think, is that the starbucks experience - personal connection- is an affordable necessity. We are all hungry for community.

Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.

Труднее всего было поддерживать высокий моральный дух. Нельзя идти к предполагаемому инвестору и не выказывать в полной мере всю страсть и энтузиазм по поводу предлагаемой идеи. Нельзя показывать, что вы угнетены, когда встречаетесь с владельцем недвижимости, чтобы договориться об аренде. Но если на этой неделе у вас уже состоялось три или четыре бесплодные встречи, как подстегнуть себя? Приходится быть хамелеоном. Вот вы выступаете перед кем-то. Вы подавлены, но просто обязаны говорить так же уверенно, как будто это ваша первая встреча.

There is a word that comes to my mind when I think about our company and our people. That word is 'love.' I love Starbucks because everything we've tried to do is steeped in humanity.

Respect and dignity.
Passion and laughter.
Compassion, community, and responsibility.
Authenticity.

These are Starbucks' touchstones, the source of our pride.

Valuing personal connections at a time when so many people sit alone in front of screens; aspiring to build human relationships in an age when so many issues polarize so many; and acting ethically, even if it costs more, when corners are routinely cut — these are honorable pursuits, at the core of what we set out to be.

One of the terrible tragedies, for me, was the fact that my father passed away before he could witness what I achieved.

When we went to automatic espresso machines, we solved a major problem in terms of speed of service and efficiency. At the same time, we overlooked the fact that we would remove much of the romance and theater that was in play. .

If you're really honest with yourself, as I have tried to be with myself, along the way in building the company, there has been something we have lost. And it's no one's fault and there's no punishment or blame. Weare what we are — but the question is, What are we going to do about it and how are we going to fix it?

One way to describe the American Dream is as a promise — a promise of life, liberty, and the pursuit of happiness. Inherent to that pursuit, I believe, is having access to opportunities like education and good jobs, healthcare and ownership, support from family and friends, and generosity from strangers. Opportunity shows up as luck, but is also embedded into our social, governmental, and corporate constructs.

Я рано понял, что должен брать на работу людей более умных и квалифицированных, чем я сам, в целом ряде областей, и отдать в их руки известную часть полномочий. Это так трудно, что не выразить словами. Но если вы уже внушили свои принципы окружающим, смело доверьтесь им, они примут правильное решение.

Основатели Starbucks поняли основополагающую истину торговли: чтобы что-то значить для покупателей, нужно сделать ставку на ум и искушенность и научить тех, кто жаждет знаний.