The big question of our time is not Can it be built? but Should it be built? This places us in an unusual historical moment: our future prosperity depends on the quality of our collective imaginations.

The Engineering Question Can you create breakthrough technology instead of incremental improvements? 2. The Timing Question Is now the right time to start your particular business? 3. The Monopoly Question Are you starting with a big share of a small market? 4. The People Question Do you have the right team? 5. The Distribution Question Do you have a way to not just create but deliver your product? 6. The Durability Question Will your market position be defensible 10 and 20 years into the future? 7. The Secret Question Have you identified a unique opportunity that others don’t see?

The Engineering Question Can you create breakthrough technology instead of incremental improvements? 2. The Timing Question Is now the right time to start your particular business? 3. The Monopoly Question Are you starting with a big share of a small market? 4. The People Question Do you have the right team? 5. The Distribution Question Do you have a way to not just create but deliver your product? 6. The Durability Question Will your market position be defensible 10 and 20 years into the future? 7. The Secret Question Have you identified a unique opportunity that others don’t see? We

The number one problem in business today is profitability. Where will you be allowed to make a profit in your industry? Where is the profit zone today? Where will it be tomorrow?

[J]ustice is as important as efficiency.

Imagining the future may be more important than analyzing the past I daresay companies today are not resource-bound, they are imagination-bound.

important and vision is critical, but

Politics have always covered two distinct kinds of problems: problems of administrative routine, and those that may be called 'questions of the moment.'... A question of the moment is, indeed, a substitute for some notion, such as the idea of God, or hereditary monarchy, or national glory, that has hitherto acted as a symbol of human co-ordination. It provides no new positive certainty to replace the discredited certainty, but is what the name implies: the raising of a question which the old certainty no longer answers.

Whenever you imagine a bigger and better future, there’s a problem. You don’t currently know how to achieve the goal, because it’s bigger and better than your current situation and capabilities.

the skill sets of visual thinkers are essential to finding real-world solutions to society’s many problems.

The most important question we have to deal with, is a combination of population control and the control of our environment — how to utilize the world in as effective a way as we can for the future of mankind.