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Explore your own innermost thoughts to create content that will evoke deeply relatable emotions and passion in others.

Ken Poirot

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Creating content that gets read and builds trust requires you to adopt and communicate the same core values that help you build relationships in the physical world. Here’s my formula: GENEROSITY + VULNERABILITY + ACCOUNTABILITY + CANDOR = TRUST

We are all susceptible to the pull of viral ideas. Like mass hysteria. Or a tune that gets into your head that you keep humming all day until you spread it to someone else. Jokes. Urban legends. Crackpot religions. Marxism. No matter how smart we get, there is always this deep irrational part that makes us potential hosts for self-replicating information.

Learning how to be strong, to feel her own emotions and not another’s, had been hard; but once you learned the trick of it, you did not forget.

Content strategy, 101

1. Find a topic you’ve learned a lot about in the last two years.

2. Create content for your two-years-ago self.

• Best resources
• 80/20 one-pager
• Common misconceptions
• How you’ve changed since learning

Boom - you’ve built an audience.

In a world where perfectionism, pleasing, and proving are used as armor to protect our egos and our feelings, it takes a lot of courage to show up and be all in when we can't control the outcome. It also takes discipline and self-awareness to understand what to share and with whom. Vulnerability is not oversharing, it's sharing with people who have earned the right to hear our stories and our experiences. Vulnerability is not weakness; it's our greatest measure of courage.

Learning how to be vulnerable has been my biggest teacher…Vulnerable to my struggles and vulnerable in an industry where one is expected to appear perfect — or where, somehow, the people who appear perfect are the most applauded. I’ve always shattered this expectation because I just want to tell the truth!

I was naive and thought we could express our feelings to each other- not suppress them and keep holding them back. Well, it was what I felt, and why should I be untrue to myself? I came to believe the importance that if you feel something strong enough then you should say it.

For the feeling of trust to develop, we have to feel safe expressing ourselves first. We have to feel safe being vulnerable. That’s right, vulnerable.

Vulnerability sounds like truth and feels like courage.

Powerful content communicated in a compelling story can energize your network to help you achieve your mission.

Learn to breathe, learn to speak, but first..learn to feel.

This was exactly the same lesson I’d learned as a teenage gaming blogger: when I wrote about niche topics, viewership was mediocre. But when I wrote about universal life lessons, my writing went viral.

The viral marketing seeds have already been sown and you can come along with me on this journey...

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