Never say anything in writing that you wouldn’t comfortably say in conversation. - William Zinsser

Even a poor translator couldn't kill a style that moves with such narrative clarity.

Writing, however, isn’t a special language that belongs to English teachers and a few other sensitive souls who have a “gift for words.” Writing is thinking on paper. Anyone who thinks clearly should be able to write clearly — about any subject at all.

"Good writing has an aliveness that keeps the reader reading from one paragraph to the next, and it's not a question of gimmicks to "personalize" the author. It's a question of using the English language in a way that will achieve the greatest clarity and strength."