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I meet a lot of founders who are worried by the rapid rate of technological change. They shouldn't be. It may feel uncomfortable, but techno-turbulence is net good for startups. They're much more likely to adapt successfully to some big change than incumbents are.

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Most people fear change because change brings challenges and challenges bring discomfort. People don't like discomfort, because they are attached to the way things are. Comfort is addictive. It leads to laziness and inaction. It slowly dulls the spirit. It makes us stop growing. Change may bring challenges, but with every challenge comes an opportunity to grow and evolve.

In some ways, entrepreneurs are built to thrive in challenging times and conditions, says BuzzFeed founder Jonah Peretti. “I’ve noticed that times of crisis favor founder-led companies, because they’re headed by people who like improvising. They think about things through first principles and are okay adapting and changing their business.” “During times like this,” he adds, “you have to be totally open to changing everything that you’ve been doing and pursuing opportunities you didn’t know existed.” That plays to the strengths of founders. As does the fact that entrepreneurs are just used to struggling — they often relish the struggle.

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