The average American thirty-two-year-old has... worked for nine... companies. ...[J]ob-switching has become so natural that individuals that have worked for the same employer for five years are regarded with suspicion. ...[T]heir desirability or ambition is called into question ...

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Responsibility for medical care has landed on the... patient with a resounding thud. ...The tenor of medical practice has shifted from... the all-knowing, paternalistic doctor... to one in which the doctor arrays the possibilities... along with the likely pluses and minuses... and the patient makes the choice.

I am not suggesting that deregulation and competition in the telephone and power industries are bad things. ...But the problem is that state regulators aren't there anymore to make sure customers don't get ripped off. ...[E]ven if you keep what you've always had, you may end up paying substantially more ...

Much of human progress has involved reducing the time and energy [and] the number of processes... to obtain the necessities of life. ...In the past few decades, though, that long process of simplifying and bundling economic offerings has been reversed. Increasingly, the trend moves back toward time-consuming foraging behavior...

A large array of options may discourage customers because it forces an increase in the effort that goes into making the decision. ...[T]hinking about the attractions of some of the unchosen options detracts from the pleasure derived from the chosen one.

Americans spend more time shopping than the members of any other society. ...more often than they go to houses of worship, and Americans now have more shopping centers than high schools. ...[P]eople are shopping more now but enjoying it less.

We would be better off if we embraced certain voluntary constraints on our freedom of choice... better off seeking what was "good enough" instead of... best... better off if we lowered our expectations... if... decisions were nonreversable... if we paid less attention to what others around us were doing.

When people have no choice, life is almost unbearable. As the number of available choices increases... the autonomy, control and liberation... are powerful and positive. But as the number of choices keeps growing, negative aspects... begin to appear. As the... choices grow further, the negatives escalate until we become overloaded. At this point, choice no longer liberates, but debilitates. It might even be said to tyrannize.

There is in American society, not only the the American society but more here than anywhere else, what I have come to call the official syllogism and this is a set of assumptions that we have about well-being and about how society should be organized that runs so deep that I think we don't realize we make them. And the only time you start to notice that you make them is when you can start to accumulate evidence that they are wrong. So what is this official syllogism? First, we all think that the more freedom people have, the more welfare they have. How could you think otherwise? This is [a] no-brainer. What argument could you make to suggest that there is anything wrong with this assumption? The second thing we think is that the more choice people have, the more freedom they have. What does freedom mean if not choice?