Sport carries on without deviation the mechanical tradition of furnishing relief and distraction to the worker after he has finished his work proper so that he is at no time independent of one technique or another. In sport the citizen of the technical society finds the same spirit, criteria, morality, actions and objectives—in short, all the technical laws and customs—which he encounters in office or factory.

Certainly everywhere in the church there are examples of the rich who give up all things, who become poor for God. They did exist. But in doing this, they either chose the hermit life and withdrew from the life of the church, or they were canonized and held up as miraculous instances of sanctity, that is, they were excluded from the concrete life of the church, set outside the church as “saints” whom, of course, there was no question of ordinary people ever imitating.

Having analyzed these traits, we can now advance a definition of propaganda — not an exhaustive definition, unique and exclusive of all others, but at least a partial one: Propaganda is a set of methods employed by an organized group that wants to bring about the active or passive participation in its actions of a mass of individuals, psychologically unified through psychological manipulations and incorporated in an organization.

In a society such as ours, it is almost impossible for a person to be responsible. A simple example: a dam has been built somewhere, and it bursts. Who is responsible for that? Geologists worked out. They examined the terrain. Engineers drew up the construction plans. Workmen constructed it. And the politicians decided that the dam had to be in that spot. Who is responsible? No one. There is never anyone responsible. Anywhere. In the whole of our technological society the work is so fragmented and broken up into small pieces that no one is responsible. But no one is free either. Everyone has his own, specific task. And that's all he has to do. Just consider, for example, that atrocious excuse… It was one of the most horrible things I have ever heard. The director of the Bergen-Belsen concentration camp was asked at the Nuremburg trials, “But didn’t you find it horrible? All those corpses?” He replied, “What could I do? I couldn’t process all those corpses. The capacity of the ovens was too small. It caused me many problems. I had no time to think about these people. I was too busy with the technical problem of my ovens.” That is the classic example of an irresponsible person. He carries out his technical task and isn’t interested in anything else.

Jesus told his disciples they were a little flock. All his comparisons tend to show that the disciples will necessarily be small in number and weak: the leaven in the dough, the salt in the soup, the sheep among wolves, and many other metaphors. Jesus does not seem to have had a vision of a triumphant and triumphal church encircling the globe. He always depicts for us a secret force that modifies things from within.

The ultimate expression of this Christian attitude toward the power of money is what we will call profanation. To profane money, like all other powers, is to take away its sacred character.... Giving to God is the act of profanation par excellence.... We need to regain an appreciation of gifts that are not utilitarian. We should meditate on the story in the Gospel of John where Mary wastes precious ointment on Jesus. The one who protests against this free gift is Judas. He would have preferred it to be used for good works, for the poor. He wanted such an enormous sum of money to be spent usefully. Giving to God introduces the useless into the world of efficiency, and this is an essential witness to faith in today's world.

The image that creates this thinking gives rise to a feeling of evidence and a conviction that it is not based on reason. This kind of thinking explains the reaction we so often note among our contemporaries: when someone asks them to give the reason for their opinions, they answer: "It’s evident." This thinking, which creates prejudices and stereotypes, is the domain of the unquestionable. Obviously you cannot dispute with an image, and you cannot challenge the hero of a film. But this extends to the mental images produced by the film: there is no criticism or debate possible, because these involve differing methods of thought. What produces immediate assent cannot bear the discussion process. The conviction acquired in this way can only be attacked on its own ground: by other images.

Mankind in the technological world is prepared to give up his independence in exchange for all kinds of facilities and in exchange for consumer products and a certain security. In short, in exchange for a package of welfare provisions offered to him by society. As I was thinking about that I couldn't help recalling the story in the Bible about Esau and the lentil broth. Esau, who is hungry, is prepared to give up the blessings and promise of God in exchange for some lentil broth. In the same way, modern people are prepared to give up their independence in exchange for some technological lentils.

We seem to have here a fulfillment of the prophecy of Jesus that a little evil or error will corrupt the whole (like the leaven of the Pharisees). … Christians and the church have wanted an alliance with everything that represents power in the world. In reality this rests on the conviction that thanks to the power of the Holy Spirit the powers of this world have been vanquished and set in service of the gospel, the church, and mission. We must use their forces in the interest of evangelism. … But what happens is the exact opposite. The church and mission are penetrated by the power and completely turned aside from their truth by the corruption of power. When Jesus says that his kingdom is not of this world, he says clearly what he intends to say. He does not validate any worldly kingdom (even if the ruler be a Christian).

For action makes propaganda's effect irreversible. He who acts in obedience to propaganda can never go back. He is now obliged to believe in that propaganda because of his past action. He is obliged to receive from it his justification and authority, without which his action will seem to him absurd or unjust, which would be intolerable. He is obliged to continue to advance in the direction indicated by propaganda, for action demands more action. He is what one calls committed - which is certainly what the Communist party anticipates, for example, and what the Nazis accomplished. The man who has acted in accordance with the existing propaganda has taken his place in society. From then on he has enemies. Often he has broken with his milieu or his family; he may be compromised. He is forced to accept the new milieu and the new friends that propaganda makes for him. Often he has committed an act reprehensible by traditional moral standards and has disturbed a certain order; he needs a justification for this - and he gets more deeply involved by repeating the act in order to prove that it was just. Thus he is caught up in a movement that develops until it totally occupies the breadth of his conscience. Propaganda now masters him completely — and we must bear in mind that any propaganda that does not lead to this kind of participation is mere child's play.