To demonstrate, consider the number of times the founders of the following companies pitched investors before finally succeeding: Company Number of Investor Pitches Skype 40 Cisco 76 Pandora 300 Google 350

An Exponential Organization (ExO) is one whose impact (or output) is disproportionally large — at least 10x larger — compared to its peers because of the use of new organizational techniques that leverage accelerating technologies.

In fact, the best definition we've found for a startup comes from Ries: "A startup is a human institution designed to deliver a new product or service under conditions of extreme uncertainty."

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