American writer, editor, journalist, literary critic, and professor
William Knowlton Zinsser (born October 7, 1922 – May 12, 2015 ) was an American writer, editor, literary critic, and teacher. He began his career as a journalist for the New York Herald Tribune, where he worked as a feature writer, drama editor, film critic, and editorial writer, and has been a longtime contributor to leading magazines.
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Most nonfiction writers have a definitiveness complex. They feel that they are under some obligation — to the subject, to their honor, to the gods of writing — to make their article the last word. It’s a commendable impulse, but there is no last word. What you think is definitive today will turn undefinitive by tonight, and writers who doggedly pursue every last fact will find themselves pursuing the rainbow and never settling down to write. Nobody can write a book or an article “about” something. Tolstoy couldn’t write a book about war and peace, or Melville a book about whaling. They made certain reductive decisions about time and place and about individual characters in that time and place — one man pursuing one whale. Every writing project must be reduced before you start to write. Therefore think small. Decide what corner of your subject you’re going to bite off, and be content to cover it well and stop.
Good writing doesn’t come naturally, though most people seem to think it does. Professional writers are constantly bearded by people who say they’d like to “try a little writing sometime” — meaning when they retire from their real profession, like insurance or real estate, which is hard. Or they say, “I could write a book about that.” I doubt it. Writing is hard work. A clear sentence is no accident. Very few sentences come out right the first time, or even the third time. Remember this in moments of despair. If you find that writing is hard, it’s because it is hard.
The information will only be helpful if readers can grasp it quickly and easily. If it’s muddy they will get discouraged or angry, or both, and will stop reading. You can avoid this dreaded fate for your message, whatever it is, by making sure that every sentence is a logical sequel to the one that preceded it.
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Look for the clutter in your writing and prune it ruthlessly. Be grateful for everything you can throw away. Reexamine each sentence you put on paper. Is every word doing new work? Can any thought be expressed with more economy? Is anything pompous or pretentious or faddish? Are you hanging on to something useless just because you think it's beautiful?...Simplify, simplify.