The goal is to hire those who are passionate for your WHY, your purpose, cause or belief, and who have the attitude that fits your culture

everyone at your company should be different in the same way — a tribe of like-minded people fiercely devoted to the company’s mission.

set out to change the conditions in which their employees operate. To create cultures that inspire people to give all they have to give simply because they love where they work.

A company is a culture. A group of people brought together around a common set of values and beliefs. It’s not products or services that bind a company together. It’s not size and might that make a company strong, it’s the culture — the strong sense of beliefs and values that everyone, from the CEO to the receptionist, all share. So the logic follows, the goal is not to hire people who simply have a skill set you need, the goal is to hire people who believe what you believe.

By creating a positive and inclusive organizational culture and good working environment, we shall all realize a shared vision.

The goal for us as individuals is to know our WHY so that we can more easily find the right tree and the right nest. The goal for an organization is to know its WHY in order to attract the right birds. And the goal for each team within the company is to make sure that they have the right birds in each nest — those who will work together most effectively to contribute to the organization’s higher purpose and cause.

Our goal, as leaders, is to ensure that our people have the skills—technical skills, human skills or leadership skills—so that they are equipped to work to their natural best and be a valuable asset to the team.

Creating in all employees the awareness that their best efforts are essential and that they will share in the rewards of the company's success.

WORK TOGETHER TO ALIGN EMPLOYEE, MANAGER, AND COMPANY. Once everyone’s values and aspirations have been articulated, all parties should work together to strengthen the alignment between them. This is a collaborative rather than top-down effort. It’s not just a job for you, but for the employee as well. The good news is, working together on this can actually help build the long-term relationship.

Will is generated by the company culture.

A company should have a vision. But vision alone is not enough; you also have to set a mid-term target. After that, the most important thing will be [to determine] the strategies for reaching this target.

Individual commitment to a group effort — that is what makes a team work, a company work, a society work, a civilization work.

And what makes people work is an idea worth working for, along with a clear understanding of what needs to be done.

So the logic follows, the goal is not to hire people who simply have a skill set you need, the goal is to hire people who believe what you believe.