Average companies give their people something to work on. In contrast, the most innovative organizations give their people something to work toward.

Companies with a strong sense of WHY are able to inspire their employees.

We hired truly great people and gave them the room to do great work. A lot of companies [...] hire people to tell them what to do. We hire people to tell us what to do. We figure we're paying them all this money; their job is to figure out what to do and tell us.

Great organizations don't just drive profits, they lead people, and they change the course of industries and sometimes our lives in the process.

asked him to imagine the following: If I selected an employee of the company at random, from any level or function or region, and that employee had an absolutely brilliant idea that would unlock a dramatic new source of growth for the company, how would he or she get it implemented? Does the company have an automatic process for testing a new idea, to see if it is actually any good? And does the company have the management tools necessary to scale this idea up to maximum impact, even if it doesn’t align with any of the company’s current lines of business? That’s what a modern company does: harnesses the creativity and talent of every single one of its employees. Jeff answered me directly: “That’s what your next book should be about.

Great bosses and world-class organizations hire motivated people, set high expectations, and give their people room to become remarkable.

Great companies are formed by great people. It’s not about attracting great people; it’s about retaining them.

A great company is a conspiracy to change the world;

An exercise of moral imagination helps companies further goals of its members.

set out to change the conditions in which their employees operate. To create cultures that inspire people to give all they have to give simply because they love where they work.

Great companies don't hire skilled people and motivate them, they hire already motivated people and inspire them.

I discovered that the best innovation is sometimes the company, the way you organize a company. The whole notion of how you build a company is fascinating.

And what makes people work is an idea worth working for, along with a clear understanding of what needs to be done.

True creatives want their ideas to constantly be challenged