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Attribution theory concerns the process by which an individual interprets events "as being caused by particular parts of the relatively stable environment" (Heider, p. 297). Consideration of attribution theory is relevant for a symposium on motivation in several respects. The theory describes processes that operate as if the individual were motivated to attain a cognitive mastery of the causal structure of his environment.
The last decade has seen a great deal of research on the perception of causation and the consequences of such perception. Conducted primarily within social psychology, the focus has been the perceived causes of other persons' behavior. A parallel analysis has been made of the perceived causes of one's own behavior, and the liveliest recent topic has concerned differences between other-perception and self-perception. The study of perceived causation is identified by the term "attribution theory," attribution referring to the perception inference of cause. As we will see, there is not one but many attribution "theories" and the term refers to several different kinds of problem. The common ideas are that people interpret behavior in terms of its causes and that these interpretations play an important role in determining reactions to the behavior.
Attribution is all about providing context for what you’re sharing: what the work is, who made it, how they made it, when and where it was made, why you’re sharing it, why people should care about it, and where people can see some more work like it. Attribution is about putting little museum labels next to the stuff you share.
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The scientist’s behavior while facing the refutation of his ideas has been studied in depth as part of the so-called attribution bias. You attribute your successes to skills, but your failures to randomness. This explains why these scientists attributed their failures to the “ten sigma” rare event, indicative of the thought that they were right but that luck played against them. Why? It is a human heuristic that makes us actually believe so in order not to kill our self-esteem and keep us going against adversity.
Por lo tanto, cuando nos sintamos perturbados o afligidos, no lo atribuyamos a los demás, sino a nosotros mismos, es decir, a nuestras propias concepciones. Es normal esperar de alguien poco instruido que atribuya a los demás sus propias desgracias; de una persona que comienza a instruirse, reprocharse a sí misma; y de una persona altamente instruida, no reprochar ni a los demás ni a sí misma.
Am I to take my enjoyment of a movie as a basis for an attribution to the movie (that it is intrinsically enjoyable) or for an attribution to myself (that I have a specific kind of desire relevant to movies)? The inference as to where to locate the dispositional properties responsible for the effect is made by interpreting the raw data (the enjoyment) in the context of subsidiary information from experiment-like variations of conditions.
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