Alex Hormozi Quotes

Fundamentally, all marketing exists to influence the supply and demand curve.

People want to buy expensive things. They just need a reason. And the goal isn’t just to be slightly above the market price — the goal is to be so much higher that a consumer thinks to themselves, “This is so much more expensive, there must be something entirely different going on here.

There's only really one belief you need to win:

Belief in your ability to figure it out.

That's it. Start - you'll figure out the rest.

You don't get burnt our from working too much. You get burnt out when the things you work on no longer give you the same joy they once did, or that joy comes at too long of a delay.

You're not working too much. You're getting too little.

someone has to do. Then think of all the reasons they wouldn't be able to do it, or keep doing it

He who said money can’t buy happiness, hasn’t given enough away.

But, unlike baseball, where a grand slam scores a maximum of four runs, a Grand Slam Offer in the business world, can score you a thousand-fold pay off and result in a world where you never need to work again.

Advertising, the process of making known, lets strangers know about the stuff you sell. If more people know about the stuff you sell, then you sell more stuff. If you sell more stuff, then you make more money. Having lots of leads makes it hard to be poor.

Make people an offer so good they would feel stupid saying no.” ​ — ​Travis Jones

You hook them up to your faster server and show their website loading at lightning speed. They get more customers from your faster load times. If they want to keep it, they need to keep paying you.

When demand increases, cut supply.

So single serving, “fun sized,” etc. samples are great lead magnets. It’s how Costco sells more food than other stores–they give out samples!

I have a saying I use to train sales teams “The pain is the pitch.” If you can articulate the pain a prospect is feeling accurately, they will almost always buy what you are offering. A prospect must have a painful problem for us to solve and charge money for our solution.

Grow or Die” is a core tenet at our companies. We believe every person, every company, and every organism is either growing or dying. Maintenance is a myth.

We are not trying to create demand. We are trying to channel it.