Challenge: We form a long-term vision, meeting challenges with courage and creativity to realize our dreams.
Kaizen: We improve our business operations continuously, always driving for innovation and evolution.
Genchi Genbutsu: We practice Genchi Genbutsu — believing in going to the source to find the facts to make correct decisions, build consensus, and achieve goals at our best speed.

It is comforting to believe that if we could only implement the right cells and other lean tools to eliminate waste in the process, we could let it rip and get great results forever . . . or at least for a long time. But processes do not work that way.

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every Toyota team member goes through a basic set of development steps at each stage of her development, following the process of basic learning by copying exactly (shu), mastering the basics so that they become second nature (ha), and becoming so masterful at the basics that she can go beyond these and improvise (ri).