Simon Sinek Quotes

The drive to win is not, per se, a bad thing. Problems arise, however, when the metric becomes the only measure of success, when what you achieve is no longer tied to WHY you set out to achieve it in the first place.

if we're starting with the wrong questions, if we don't understand the cause, then even the right answers will always steer us wrong . . .

The biggest thing the self-help industry seems to have helped is itself.

In an organization, it is the leader's responsibility to take the first risk, to build a Circle of Safety. But then it is up to the employee to take a chance and step into the Circle of Safety.

A business that makes nothing but money is a poor kind of business.

Imagine if instead of fighting against poverty, for example, we fought for the right of every human to provide for their own family.

[M]ost companies have no clue why their customers are their customers. If companies don't know why their customers are their customers, odds are good that they don't know why their employers are their employers, either.

when a company clearly communicates their WHY, what they believe, and we believe what they believe, then we will sometimes go to extraordinary lengths to include those products or brands in our lives.

Trust begins to emerge when we have a sense that another person or organization is driven by things other than their own self-gain.

The leaders of great organizations do not see people as a commodity to be managed to help grow the money. They see the money as the commodity to be managed to help grow their people. This is why performance really matters.

There are many ways to motivate people to do things, but loyalty comes from the ability to inspire people. Only when the WHY is clear and when people believe what you believe can a true loyal relationship develop.

our behavior is affected by our assumptions or our perceived truths. We make decisions based on what we think we know

Passion datang dari perasaan bahwa kita adalah bagian dari sesuatu yang kita percayai, sesuatu yang lebih besar daripada diri kita sendiri.

You can't convince someone you have value, just as you can't convince someone to trust you.

Cigarettes are out. Social media is in. It's the drug of the twenty-first century. (At least people who smoke stand outside together.)