Simon Sinek Quotes

People don't buy what you do , they buy WHY you do it.

Tomamos decisiones basadas en lo que creemos saber.

people-first cultures are more inspiring for employees and customers alike.

WHATs are products, services and job functions we perform. HOWs are values, guiding principles and actions that make us stand out. The WHY defines what the organization stands for—it is the collective purpose, cause or belief.

In weak companies the dreamers are expected to serve the planners. In great companies the planners feel inspired to serve the dreamers.

The most loyal Apple employees, like the most loyal Apple customers, all love a good revolution.

As we explained earlier, HOWs must be actions because they are the things you do to bring your WHY to life. Traits and attributes, such as "honesty," or adjectives, such as "determined," are not actions. We turn themes into HOWs by making them actionable.

to succeed in the Infinite Game of business, we have to stop thinking about who wins or who's the best and start thinking about how to build organizations that are strong enough and healthy enough to stay in the game for many generations to come.

They have been doing it the same way for so long that their ability to compete against a new technology or see a new perspective becomes a daunting task.

Por citar a mi madre: «Si tus amigos metieran la cabeza en el horno, ¿también la meterías tú?» Por desgracia, si a Michael Jordan o a Tiger Woods les pagaran por hacer exactamente eso, en realidad podría ponerse de moda.

When we are able to physically see the positive impact of the decisions we make or the work we do, not only do we feel that our work was worth it, but it also inspires us to work harder and do more.

Anything that separates us from the impact our words and actions have on other people has the potential to lead us down a dangerous path.

If we were all rational, there would be no small businesses, there would be no exploration, there would be very little innovation and there would be no great leaders to inspire all those things.

The goal of business then should not be to simply sell to anyone who wants what you have—the majority—but rather to find people who believe what you believe, the left side of the bell curve.

El precio siempre tiene un coste. La pregunta es: ¿cuánto estás dispuesto a pagar por el dinero que ganas?