Simon Sinek Quotes

The rank of office is not what makes someone a leader. Leadership is the choice to serve others with or without any formal rank.

Regardless of WHAT we do in our lives, our WHY — our driving purpose, cause or belief — never changes.

Integrity is when our words and deeds are consistent with our intentions.

All organizations start with WHY, but only the great ones keep their WHY clear year after year. Those who forget WHY they were founded show up to the race every day to outdo someone else instead of to outdo themselves. The pursuit, for those who lose sight of WHY they are running the race, is for the medal or to beat someone else.

leaders are not responsible for the results, leaders are responsible for the people who are responsible for the results. And the best way to drive performance in an organization is to create an environment in which information can flow freely, mistakes can be highlighted and help can be offered and received.

Being the leader means you hold the highest rank, either by earning it, good fortune or navigating internal politics. Leading, however, means that others willingly follow you — not because they have to, not because they are paid to, but because they want to.

Passion alone can't cut it. For passion to survive it needs structure. A why without how has little probability of success.

Your vision is only actionable if you say it out loud. If you keep it to yourself, it will remain a figment of your imagination.

To ask, “What’s best for me” is finite thinking. To ask, “What’s best for us” is infinite thinking.

The goal is not simply for you to cross the finish line, but to see how many people you can inspire to run with you.

This is important because our behavior is affected by our assumptions or our perceived truths. We make decisions based on what we think we know.

The ability of a group of people to do remarkable things hinges on how well those people pull together as a team.

Great leaders are those who trust their gut. They are those who understand the art before the science. They win hearts before minds. They are the ones who start with WHY.

Leadership takes work. It takes time and energy. The effects are not always easily measured and they are not always immediate. Leadership is always a commitment to human beings.

Leadership is not a license to do less; it is a responsibility to do more.