If you're selling, your job isn't to sell, it's to build trust.

Applied, this means instead of buying products on TV, sell products. Instead of digging for gold, sell shovels. Instead of taking a class, offer a class. Instead of borrowing money, lend it. Instead of taking a job, hire for jobs. Instead of taking a mortgage, hold a mortgage. Break free from consumption, switch sides, and reorient to the world as a producer.

Applied, this means instead of buying products on TV, sell products. Instead of digging for gold, sell shovels. Instead of taking a class, offer a class. Instead of borrowing money, lend it. Instead of taking a job, hire for jobs. Instead of taking a mortgage, hold a mortgage. Break free from consumption, switch sides, and reorient to the world as producer.

Put not your trust in money, but put your money in trust.

So how to we get at stopping war? We have to create trust. We have to get rid of injustice.

The goal of business should not be to do business with anyone who simply wants what you have. It should be to focus on the people who believe what you believe.

Building trust requires nothing more than telling

The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe.

The goal of business should not be to do business with anyone who simply wants what you have. It should be to focus on the people who believe what you believe. When we are selective about doing business only with those who believe in our WHY, trust emerges.

In banking or insurance trust is the only thing you have to sell.

We don't ask you to believe in our ability to bring change, rather, we ask you to believe in yours.

We sell feelings, status, and connection, not tasks or stuff.

Trust must be earned through action, not words. Building trust is above all an engineering and governance effort, not a public relations exercise.

A good rule of thumb when you design products and give support: “how do I make this person a 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳 𝘧𝘰𝘳 𝘭𝘪𝘧𝘦?”

If you do right by them, customers will reward you with business over the long term that doesn’t jump out on spreadsheets.

There’s a meme about venture capitalists looking for “generational companies.” It’s hard to pinpoint what and which those are, but when I think about the companies I look up to… I’ve been buying from them for ages.

Earned customer trust is like compounding interest. It’s unwise to trade trust for a short term gain.