Lidé nekupují to, co děláte, ale kupují, proč to děláte.

People don’t buy what you do, they buy why you do it,

People don't buy what you do; they buy why you do it.

We don't want to make our money selling things that are bad for people.

People don't buy WHAT you do, they buy WHY you do it,

People don't buy what you do , they buy WHY you do it.

people don’t buy WHAT you do, they buy WHY you do it.

Le persone non acquistano ciò che fai, acquistano il perché lo fai.

Orang yang tidak berani berbuat apa-apa tidak boleh mengharapkan apa-apa.

As with all decisions, people don't buy WHAT you do, they buy WHY you do it, and WHAT you do serves as the tangible proof of WHY you do it.

People don’t buy what you do, they buy why you do it, so it follows that if you don’t know why you do what you do, how will anyone else?

What if society encouraged us to reject what has been accurately described as doing things we detest, to buy things we don’t need, with money we don’t have, to impress people we don’t like?11

Remember, people don't buy WHAT you do, they buy WHY you do it.

«Nuestro trabajo es hacer que la gente compre cosas que no quiere ni necesita».