Auren Hoffman Quotes

data is like an impressionist painting: What looks cohesive from afar is actually extremely chaotic up close

simple axiom when dealing with data: the easier it is to join the data, the more the data will be used.

so if you want people to use your data, lace it with join keys.

Even five years ago, very few companies were equipped to leverage external data. Most companies still did not analyze their own data!

But as companies get better and better at finding insights in their internal data, they will look externally for data more and more.

“We are just too focused and too well aligned,” said no employee ever.

my goal as an angel investor is to be the company's number one SDR

number one thing to know as a marketer: people do things because other people do those things

the hardest thing to do in life is to eat only one chocolate chip cookie

of all the salespeople I have worked with in the past, I can basically rank order their success on how hungry they were to win

all dinners parties should have one-conversation. any dinner that is not one-conversation is not worth going to and not worth hosting — those dinners are rarely ever good.

a one-conversation dinner party needs a moderator who keeps the conversation going, asks good questions, and cuts people off from boring others. a moderator is ESSENTIAL.

One of the weird things about data companies historically is they often failed on one core value: veracity.

As companies rely more and more on data (and build their machine learning models on data), truth is going to be even more important.

biggest problem in marketing is doing too many things. try to do fewer things better.

change Growth Marketing to: Shrink Marketing!

the biggest mistake most people make when they hire someone talented – they delegate too much, too quickly. Remember, each thing that you delegate takes your time (and the time of the person you delegated to).

Data is ultimately a winner-takes-most market.

As a data company starts to dominate its niche, it can lower its price and gain more market share and use those resources to invest more in the data … thereby gaining more market share (and the cycle continues).

One of the big ways that data becomes useful is when it is tied to other data.

The reason for this is simple: data is only as useful as the questions it can help answer. Joining, linking, and graphing datasets together allows one to ask more and different kinds of questions.

all meetings should have agendas.
and all calendar invites should have a link to the agenda doc.