Dave Trott Quotes

The more varied the input, the more unexpected the combinations, the more creative the ideas.

And that’s a great lesson for all of us. We think everyone’s head is where our head is. If we think everyone’s head is where our head is, we’re just talking to ourselves.

The product creates the experience. The experience creates the reputation. The reputation creates the brand.

People who are good want to grow. They want to get off this rung and onto the next rung. They want to get all the way up the ladder. So they’re not looking for praise, they’re looking for criticism.

It’s a classic advertising problem. How do you take something very complicated and reduce it to something very simple, while still retaining the core truth?

There was nothing there except some woods with a lunatic asylum and a graveyard in the middle.

As Churchill said, “Never let the truth spoil a good story.

If you avoid the rejection, you avoid the opportunity.

Don’t try to force or nag people into doing what you want. Accept that they are free to choose. But you help them choose what you want.

I also like what Voltaire said about the English. ‘The English are like their own beer: the dregs are at the bottom, the top is nothing but froth, but the middle is quite excellent.

As the philosopher Bertrand Russell said, ‘The problem with the world is that the ignorant are arrogant and cocksure, while the intelligent are full of doubt.’ Because thinking is more difficult once we realise there is no right or wrong. Just the same thing viewed from different perspectives.

As the economist J.M. Keynes said: “The difficulty lies not so much in developing new ideas, as in escaping from the old ones.

What gets action is what gets attention. What gets attention is what gets seen. So being visible, being impactful, is the most important part of any communication designed to change behaviour.

As the author Anaïs Nin said, ‘We see things not as they are, but as we are.

Because marketing, like war, is a zero-sum game. If you want something you have to take it from someone else. In order for someone to win, someone has to lose.