Eric Ries Quotes

Before new products can be sold successfully to the mass market, they have to be sold to early adopters. These people are a special breed of customer. They accept — in fact prefer — an 80 percent solution; you don’t need a perfect solution to capture their interest.4

The critical first question for any lean transformation is: which activities create value and which are a form of waste? Once you understand this distinction, you can begin using lean techniques to drive out waste and increase the efficiency of the value-creating activities.

Third, many entrepreneurs are afraid. Acknowledging failure can lead to dangerously low morale. Most entrepreneurs’ biggest fear is not that their vision will prove to be wrong. More terrifying is the thought that the vision might be deemed wrong without having been given a real chance to prove itself.

The more specific the symptoms are, the easier it will be for everyone to recognize when it’s time to schedule a Five Whys meeting.

Fire that customer,” I’d say to the person responsible for recruiting for our tests. “Find me someone in our target demographic.” If the next customer was more positive, I would take it as confirmation that I was right in my targeting. If not, I’d fire another customer and try again.

Validated learning is the process of demonstrating empirically that a team has discovered valuable truths about a startup’s present and future business prospects. It is more concrete, more accurate, and faster than market forecasting or classical business planning. It is the principal antidote to the lethal problem of achieving failure: successfully executing a plan that leads nowhere.

Paradoxalmente, quando a busca por perfeição é substituída pela disposição de experimentar e adaptar a ideia original, o resultado final é um produto mais perfeito.

It is insufficient to exhort workers to try harder. Our current problems are caused by trying too hard — at the wrong things.

Entrepreneurship is a kind of management. No, you didn’t read that wrong.

Departments too often spend their energy learning how to use data to get what they want rather than as genuine feedback to guide their future actions.

I’ve heard on this topic has suggested a kind of split

As you consider building your own minimum viable product, let this simple rule suffice: remove any feature, process, or effort that does not contribute directly to the learning you seek.

I was finally ready to turn to the last resort: talking to customers.

Metcalfe’s law: the value of a network as a whole is proportional to the square of the number of participants. In other words, the more people in the network, the more valuable the network.

But large inventories are expensive because they have to be transported, stored, and tracked.