Joe Polish Quotes

People don't buy from you because they understand what you do. People buy from you because they feel understood.

Marketing done well makes selling easy, and in some cases unnecessary.

When people don't pay, they don't pay attention.

Identify your current fears and threats because success hinges on overcoming both real and psychological dangers by leveraging your strengths.

Selling is what you do when you're on the phone and face to face with somebody. Marketing is what you do to get somebody on the phone or face to face with you, properly positioned, so by the time you're talking to them, they're pre-interested, pre-motivated, pre-qualified, predisposed to do business with you.

Gary Chapman said to me that if you want to know what someone's love language is, listen to what they complain about, because complaints are actually people often begging for attention. Within that complaint is what it is they actually want. To a marketer, a complaint could often be a cry for help disguised in a very negative way, sometimes.

In a world of AI where everything is becoming easier, I don't want to lose the ability to write, the ability to not default to camouflage laziness -- which always happens with a technology that can make you more productive when it comes to the brain.

I want to make sure that my want is not above my give. You want to have your give be equal to or greater than your want. And the way to get people to give you what it is that you want is to give them something greater or equal to what you want. That's what commerce is. That's what collaboration is. That's what doing business with someone is.

We have the curse of knowledge, where we can be so absorbed in something and actually assume that people understand what we teach, what we do, what we offer -- and they don't. An ad is brand new for someone that's seeing it for the first time.

Curiosity is our gift, but it's also our kryptonite. FOMO is one of our worst enemies. If you become aware of that and you build in mechanisms to address it, you can transform your business pretty quickly.

Wherever there's anxiety, there's opportunity.

The people who win biggest stop competing and start building ecosystems where everyone multiplies.

Jealousy is wanting what someone else has. Envy is wanting what someone else has -- and not wanting them to have it.

If you're really good at selling, how many of you sold yourself into traps continuously, just because you can? That's sort of the downside.

The opposite of addiction isn't sobriety, it's connection. Addiction can be a response to trauma.