Josh Kaufman Quotes

Whoever best describes the problem is the one most likely to solve it. —

In theory there’s no difference between theory and practice. But, in practice, there is. — BENJAMIN BREWSTER, EPISCOPAL BISHOP

Чем более некомпетентен человек, тем меньше он осознает свою некомпетентность. Чем больше он знает, тем правильнее оценивает свои способности и, следовательно, сильнее в них сомневается до тех пор, пока на практике не убедится, что действительно ими обладает

Consciously building Social Signals (discussed later) into your offer is almost always an effective way to increase its appeal to your target market.

Focus your energy on one skill at a time.

Over time, managers and executives began using statistics and analysis to forecast the future, relying on databases and spreadsheets in much the same way ancient seers relied on tea leaves and goat entrails. The

The best way to invest willpower in support of skill acquisition is to use it to remove these soft barriers to practice. By rearranging your environment to make it as easy as possible to start practicing, you’ll acquire the skill in far less time.

As you change your prices, the prospects attracted to your offer will also change.

All of us have had the experience of knowing or feeling that we should do something or that an action would be in our best interest … but we don’t do it. The term for that experience is Akrasia (pronounced “ah-KRAH-see-ah”).

Business schools don’t create wealthy and well-connected people. They accept them, then take credit for their success. If you get in, the school will do what it can to help you get a well-paying job within a few months of graduation, but making things happen will always be your responsibility. If you’re successful in the years after graduation, the school will hold you up as a shining example of the quality of their program and will use the “halo effect” of your name to recruit more students. If you lose your job and go broke, you’ll get neither publicity nor help, but the loan bills will keep rolling in. Sorry about your luck.

Every successful business (1) creates or provides something of value that (2) other people want or need (3) at a price they’re willing to pay, in a way that (4) satisfies the purchaser’s needs and expectations and (5) provides the business sufficient revenue to make it worthwhile for the owners to continue operation.

ERG theory”: people seek existence, relatedness, and growth, in

To think is easy. To act is difficult. To act as one thinks is the most difficult. — JOHANN WOLFGANG VON GOETHE, POET, DRAMATIST, AND POLYMATH

the “quantity” group was busily churning out piles of work and learning from their mistakes, the “quality” group had sat theorizing about perfection, and in the end had little more to show for their efforts than grandiose theories and a pile of dead clay.

ERG theory”: people seek existence, relatedness, and growth, in that order.