Josh Kaufman Quotes

The very best businesses create a virtuous cycle: they create huge amounts of value while keeping their expenses consistently low,

A good salesman, as the old (and politically incorrect) saying goes, can sell a refrigerator to an Eskimo. It's a cliché, but there's some truth to it: Inuit who live above the Arctic Circle use insulated refrigerators to keep their food from freezing in subzero temperatures

all affairs, it’s a healthy thing now and then to hang a question mark on the things you have long taken for granted. — BERTRAND RUSSELL,

The purpose of a customer isn’t to get a sale. The purpose of a sale is to get a customer. — BILL GLAZER, ADVERTISING

Status seeking is a part of human nature and can be harnessed for good or ill. Learning to recognize status-motivated behavior — in yourself and in other people — will help you understand why people tend to act in certain predictable ways, help you avoid common pitfalls, and improve your ability make wise decisions.

Полноценный бюджет на личное развитие важнее постоянного увеличения сбережений

Approach making changes to a complex system with extreme caution: what you get may be the opposite of what you expect.

Make dedicated time for practice.

Most drivers don’t buy expensive off-road-capable vehicles because they actually drive off the road. They buy them because off-road capability makes them feel adventurous and bold, capable of meeting any driving challenge.

As you change your prices, the prospects attracted to your offer will also change.

ERG theory”: people seek existence, relatedness, and growth, in that order.

Value can’t be created without understanding what people want (market research). Attracting customers first requires getting their attention, then making them interested (marketing). In order to close a sale, people must trust your ability to deliver on what’s promised (value delivery and operations). Customer satisfaction depends on exceeding the customer’s expectations (customer service). Profit sufficiency requires bringing in more money than is spent (finance).

How vain it is to sit down to write when you have not stood up to live.

Loss Aversion is the idea that people hate to lose things more than they like to gain them. There are very few relationships that psychology is able to quantify, but this is one of them: people respond twice as strongly to potential loss as they do to the opportunity of an equivalent gain. If you look at your investment portfolio and notice that it’s increased by 100 percent, you’ll feel pretty good. If you notice that your portfolio went down 100 percent, you’ll feel horrible.

Whoever best describes the problem is the one most likely to solve it. —