Simon Sinek Quotes

What Gets Measured, Gets Done

Peran seorang pemimpin bukanlah memunculkan semua ide besar. Peran pemimpin adalah menciptakan suatu lingkungan di mana ide-ide besar bisa terjadi.

Seamos esos líderes que deseamos tener.

The goal of business should not be to do business with anyone who simply wants what you have. It should be to focus on the people who believe what you believe. When we are selective about doing business only with those who believe in our WHY, trust emerges.

No matter where we go, we trust those with whom we are able to perceive common values or beliefs.

Don't quit. Never give up trying to build the world you can see, even if others can't see it. Listen to your drum and your drum only. It's the one that makes the sweetest sound.

Por citar a mi madre: «Si tus amigos metieran la cabeza en el horno, ¿también la meterías tú?» Por desgracia, si a Michael Jordan o a Tiger Woods les pagaran por hacer exactamente eso, en realidad podría ponerse de moda.

We don’t necessarily find happiness in our jobs every day, but we can feel fulfilled by our work every day if it makes us feel part of something bigger than ourselves.

AUGUST 5, 1981. That’s the date it became official. It’s rare that we can point to an exact date when a business theory or idea becomes an accepted practice. But in the case of mass layoffs, we can. August 5, 1981, was the day President Ronald Reagan fired more than 11,000 air traffic controllers.

Great leaders are those who trust their gut. They are those who understand the art before the science.

El valor, por definición, es la transferencia de la confianza.

As we explained earlier, HOWs must be actions because they are the things you do to bring your WHY to life. Traits and attributes, such as "honesty," or adjectives, such as "determined," are not actions. We turn themes into HOWs by making them actionable.

When we feel like we belong we feel connected and we feel safe. As humans we crave the feeling and we seek it out.

set out to change the conditions in which their employees operate. To create cultures that inspire people to give all they have to give simply because they love where they work.

Average companies give their people something to work on. In contrast, the most innovative organizations give their people something to work toward.