Dan S. Kennedy Quotes

The higher the income, the more the person paid for who they are, rather than what they do.

Well, here’s the trick about money. The understanding that it is available in unlimited supply and readily replaceable changes everything.

People often ask me why I have written so many books and why I keep writing books, and this is the principal reason: it is a key to making attachment to me valuable to others, whether that attachment is directly paid for “cafeteria-style,” by renting me as a speaker, guest coach at mastermind meetings, coauthor, and so on, or is the glue of an ongoing relationship, as it is for me with GKIC and several other companies I have promoted ties to, such as the direct marketing software firm, Infusionsoft.

My “10 Smart Market Diagnosis and Profiling Questions” What keeps them awake at night, indigestion boiling up their esophagus, eyes open, staring at the ceiling? What are they afraid of? What are they angry about? Who are they angry at? What are their top three daily frustrations? What trends are occurring and will occur in their businesses or lives? What do they secretly, ardently desire most? Is there a built-in bias to the way they make decisions? (Example: engineers = exceptionally analytical) Do they have their own language? Who else is selling something similar to their product, and how? Who else has tried selling them something similar, and how has that effort failed? So, Step 1 in our system is to analyze thoroughly, understand, and connect with the customer.

Unfulfilled envelope promises destroy the credibility of everything enclosed and everything you have to say.

all successful selling is by nature and necessity manipulative, and must apply pressure to get decision and action.

Wealth and rarity go together. The rarer the art, the piece of jewelry, the designer gown, the travel experience, the first edition book, the celebrity’s autograph, the professional expertise, the higher the price paid, the greater the appreciation, the greater the demand.

We want you to stop selling products and services. Instead, get into the business of selling Trust.

One year, on vacation in Hawaii, I was relaxing at a beach, watching whales in the distance, when a fisherman, obviously a local, drove up in his pick-up truck. He got out with a dozen fishing rods. Not one. A dozen. He baited each hook, cast all the lines into the ocean, and set the rods in the sand. Intrigued, I wandered over and asked him for an explanation. “It’s simple,” he said. “I love fish but I hate fishin’. I like eatin’, not catchn’. So I cast out 12 lines. By sunset, some of them will have caught a fish. Never all of ’em. So if I only cast one or two I might go hungry. But 12 is enough so some always catch. Usually there’s enough for me and extras to sell to local restaurants. This way, I live the life I want.” The simple fellow had unwittingly put his finger on a powerful secret. The flaw in most businesses, that keeps them always in desperate need — which suppresses prices — is: too few lines cast in the ocean.

Our brains become magnetized with the dominating thoughts which we hold in our minds, and, by means with which no man is familiar, these ‘magnets’ attract to us the forces, the people, the circumstances of life which harmonize with the nature of our dominating thoughts.” — NAPOLEON HILL,

Money doesn’t have a conscience. It’s paper. That’s all it is. It’s just paper. It’s not significantly different than the paper that’s in your book. It’s green and it’s got some kind of woven crap in it so that, theoretically, we can’t counterfeit it. But it’s paper. It doesn’t know if you’re a priest or a pornographer. Look, it’s paper. That’s all it is. Nothing less. It’s just paper. It doesn’t have a conscience, it doesn’t know what you are, doesn’t know what you do, doesn’t care. It just moves around. That’s all.

If you can't manage your time, you won't have to worry about managing your money.

He is widely credited for the Collier Principle: “Always enter the conversation already occurring in the customer's mind.

The goal is understanding. To persuade someone, to motivate someone, to sell someone, you really need to understand that person.

My sales trainer friend, the famous (late) Cavett Robert, said to sell life insurance or cemetery plots, you have to make your customer see the hearse backed up to the door. That may sound a little grisly, but it's true.