I’m calling for my friend Jeff Arnold, the founder of WebMD, who has a new, very powerful way to distribute digital content. With some of the new products you’ll be launching this quarter, it could make for the perfect partnership. I’ll be in New York next week. Let’s get together. Or, if getting together this trip isn’t convenient, I’ll make room in my schedule for whenever it’s more convenient for you.” In fifteen seconds, I used my four rules for what I call warm calling: (1) Convey credibility by mentioning a familiar person or institution — in this case, John, Jeff, and WebMD. (2) State your value proposition: Jeff’s new product would help Serge sell his new products. (3) Impart urgency and convenience by being prepared to do whatever it takes whenever it takes to meet the other person on his or her own terms. (4) Be prepared to offer a compromise that secures a definite follow-up at a minimum.

In fifteen seconds, I used my four rules for what I call warm calling: (1) Convey credibility by mentioning a familiar person or institution — in this case, John, Jeff, and WebMD. (2) State your value proposition: Jeff’s new product would help Serge sell his new products. (3) Impart urgency and convenience by being prepared to do whatever it takes whenever it takes to meet the other person on his or her own terms. (4) Be prepared to offer a compromise that secures a definite follow-up at a minimum.

Я знаю людeй, які надзвичайно ретельно ставляться до повторного використання кожнісінького шматочка паперу й пластику, і при цьому викидають на смітник чималу частину свого життя - не користуються своїми талантами та здібностями.

Ultimately, everyone has to ask himself or herself how they're going to fail. We all do, you know, so let's get that out of the way. The choice isn't between success and failure; it's between choosing risk and striving for greatness, or risking nothing and being certain of mediocrity.

Johnson’s reply was cordial and short. “When convenient, I’d be happy to meet.” So I went back to his assistant with the information that Michael said he’d be happy to meet and that I was now calling to find out when. And finally, we did in fact meet.

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Sticking to the people we know is a tempting behavior. But unlike some forms of dating. A networker isn't looking to achieve only a single successful union. Creating an enriching circle of trusted relationships requires one to be out there, in the mix, all the time.

When I’m in the right frame of mind, I start to create a list of dreams and goals. Some are preposterous; others are overly pragmatic. I don’t attempt to censor or edit the nature of the list — I put anything and everything down. Next to that first list, I write down in a second column all the things that bring me joy and pleasure: the achievements, people, and things that move me. The clues can be found in the hobbies you pursue and the magazines, movies, and books you enjoy. Which activities excite you the most, where you don’t even notice the hours that pass? When I’m done, I start to connect these two lists, looking for intersections, that sense of direction or purpose. It’s a simple exercise, but the results can be profound.