Michael Gerber Quotes

Simply put, your job is to prepare yourself and your business for growth. “To educate yourself sufficiently so that, as your business grows, the business’s foundation and structure can carry the additional weight.

Your Business Development Program is the vehicle through which you can create your Franchise Prototype. The Program is composed of seven distinct steps: 1. Your Primary Aim 2. Your Strategic Objective 3. Your Organizational Strategy 4. Your Management Strategy 5. Your People Strategy 6. Your Marketing Strategy 7. Your Systems Strategy

CONFUSION 4: HOW TO KEEP YOUR CUSTOMER HAPPY Let’s say you’ve overcome the first three confusions — now how do you keep your Customer happy? Very simple…just keep your promise! And make sure your Customer knows you kept your promise every step along the way. In short, giving your Customers what they think they want is the key to keeping your Customers (or anyone else, for that matter) really happy. If your Customers need to interact with people (high touch, Tactile), make certain that they do. If they need to interact with things (high-tech, Neutral), make certain that they do. If they need to interact with ideas (in their head, Withdrawal), make certain that they do. And so forth. At E-Myth, we call this your Client Fulfillment System. It’s the step-by-step process by which you do the job you’ve contracted to do, and deliver the product you’ve promised. But what happens when your Customers are not happy? What happens when you’ve done everything I’ve mentioned here, and they are still dissatisfied?

The system isn’t something you bring to the business. It’s something you derive from the process of building the business.

«Sobreviver a uma situação muito complicada não implica possuir os reflexos de um piloto de Fórmula Um, os músculos de um Hércules ou a mente de um Einstein. Apenas precisa de saber o que fazer.»

The question you need to keep asking yourself is: How can I give my customer the results he wants systematically rather than personally? Put another way: How can I create a business whose results are systems-dependent rather than people-dependent? Systems-dependent rather than expert-dependent.

Every day at IBM was a day devoted to business development, not doing business.

He was running the business for him, not for me.

So in the development of your Marketing Strategy, it is absolutely imperative that you forget about your dreams, forget about your visions, forget about your interests, forget about what you want — forget about everything but your customer!

Don Juan in Carlos Castaneda’s A Separate Peace: “The difference between a warrior and an ordinary man is that a warrior sees everything as a challenge, while an ordinary man sees everything as either a blessing or a curse.

They intoxicate themselves with work so they won’t see how they really are. Aldous Huxley

Color. El color es lo primero que ve la gente y, por lo tanto, es un elemento crucial de la matriz visual. ¿Qué colores transmitirán mejor el objetivo de la empresa? ¿La empresa es divertida? ¿Es seria? ¿Es dinámica? ¿Es formal? ¿Quiere llegar al corazón de las personas, a sus mentes, o a los dos? Si digo «divertida», ¿le vienen unos colores concretos a la mente? Si digo «seria», ¿ve los colores oscuros que evoca la palabra? Si digo «dinámica», ¿puede visualizar qué colores aparecen? ¿Puede oír el sonido de esos colores?

The difference between great people and everyone else is that great people create their lives actively, while everyone else is created by their lives, passively waiting to see where life takes them next. The difference between the two is living fully and just existing.

I want you to improve your ability to improve your company by leading the process of improvement, not by improving a process in your company by yourself. The improvement of your company will be a function of your enhanced ability to improve your company, which is the skill of innovation.

most businesses are operated according to what the owner wants as opposed to what the business needs.