Michael Gerber Quotes

But before you can determine what that role will be, you must ask yourself

Knowing where the money is and where it will be when you need it is a critically important task of both the Contractor-as-Employee and the Contractor-as-Owner.

no one knew what was going on! It was completely open to interpretation. And his guess was as good as anyone’s. My God, probably even better.

And so that chapter of our hero’s life was closed and a new chapter opened. He moved into his early forties and the end of his second marriage, which also, by this time, had produced a child — his third daughter — another love of his life who could not, as no child can ever do, repair a broken marriage. During the years that followed, he became about the best anyone could be in his now chosen profession. He learned the secrets he thought were hidden. He married a woman far bigger than the others, had two more children, fought battles with his ignorance at times titanic in scope, moved through one obstacle after another, wrote books, spoke throughout the world, built a great business, only to watch it almost fail, persisted in building it up again, lanced, jabbed, wrestled, grappled, laughed, sang, loved, and roared, and through it all, remembered one simple thing that meant more to him than anything else he had ever thought: the curtain, the curtain. Keep the curtain up at all cost.

The Entrepreneur has to do is find out what those wants are and what they will be in the future. As a result, the world is a continuing surprise, a treasure hunt to The Entrepreneur. To The Technician, however, the world is a place that never seems to let him do what he wants to do; it rarely applauds his efforts; it rarely appreciates his work; it rarely, if ever, appreciates him. To The Technician, the world always wants something he doesn’t know how to give it.

Hay cuatro categorías de preferencia que toda empresa ha de satisfacer en la mente y en el corazón de las cuatro influencias fundamentales. • Preferencias visuales. • Preferencias emocionales. • Preferencias funcionales. • Preferencias económicas. Juntas, forman lo que llamo matriz de la empresa E-Myth. Cada una de estas categorías ha de cumplir unos criterios específicos para poder decir que hablamos de una empresa E-Myth. Sígame en un viaje que se lo aclarará y que hará que también sea importante para usted.

Most business founders believe that the success of a business resides in the success of the product it sells.

If The Entrepreneur lives in the future, The Manager lives in the past. Where The Entrepreneur craves control, The Manager craves order. Where The Entrepreneur thrives on change, The Manager compulsively clings to the status quo.

Nos decimos que, como todo este condicionamiento es lo habitual, para desarrollarnos, para ser más efectivos, para ser mejores personas, para ser más humanos, lo que debemos hacer es desarrollar hábitos mejores. Voilà! En lugar de intentar despertarnos, la solución es dormir mejor. Es un problema muy complejo. Puede pasar cualquier cosa. Por un lado, le he dicho que le voy a proporcionar una receta, un esquema, para lograr el éxito empresarial.

In other words, pretend that you are going to franchise your business. (Note: I said pretend. I’m not saying that you should. That isn’t the point here — unless, of course, you want it to be.)

offer at the price at which he offers it. To The Entrepreneur, however, the customer is always an opportunity. Because The Entrepreneur knows that within the customer is a continuing parade of changing wants begging to be satisfied. All The Entrepreneur has to do is find out what those wants are and what they will be in the future.

the Entrepreneurial Model does not start with a picture of the business to be created but of the customer for whom the business is to be created.

Una empresa E-Myth es una empresa que asume responsabilidad personal por la situación del mundo en el que se encuentra; por la situación de las personas con las que interactúa; por la situación de sus hijos y la de los hijos de sus hijos; por la calidad de la propia vida. Una empresa con conciencia. Ésa es, creo, la única misión digna de tal nombre. Para poder cumplir esa misión, debemos dar todo lo que tenemos.

I’d like you to imagine that you are about to attend one of the most important occasions of your life. It will be held in a room sufficiently large to seat all of your friends, your family, your business associates — anyone and everyone to whom you are important and who is important to you. Can you see it? The walls are draped with deep golden tapestries. The lighting is subdued, soft, casting a warm glow on the faces of your expectant guests. Their chairs are handsomely upholstered in a golden fabric that matches the tapestries. The golden carpeting is deeply piled. At the front of the room is a dais, and on the dais a large, beautifully decorated table, with candles burning at either end. On the table, in the center, is the object of everyone’s attention. A large, shining, ornate box. And in the box is…you! Stiff as the proverbial board. Do you see yourself lying in the box, not a dry eye in the room? Now, listen. From the four corners of the room comes a tape recording of your voice. Can you hear it? You’re addressing your guests. You’re telling them the story of your life. How would you like that story to go? That’s your Primary Aim. What would you like to be able to say about your life after it’s too late to do anything about it? That’s your Primary Aim. If you were to write a script for the tape to be played for the mourners at your funeral, how would you like it to read? That’s your Primary Aim. And once you’ve created the script, all you need to do is make it come true. All you need to do is begin living your life as if it were important. All you need to do is take your life seriously. To create it intentionally. To actively make your life into the life you wish it to be.