Simon Sinek Quotes

Truly human leadership protects an organization from the internal rivalries that can shatter a culture. When we have to protect ourselves from each other, the whole organization suffers. But when trust and cooperation thrive internally, we pull together and the organization grows stronger as a result.

People don't buy what you do; they buy why you do it. And what you do simply proves what you believe

And when a leader embraces their responsibility to care for people instead of caring for numbers, then people will follow, solve problems and see to it that that leader’s vision comes to life the right way, a stable way and not the expedient way.

Cooperation doesn't mean agreement, it means working together to advance the greater good, to serve those who rely on our protection, not to rack up wins to serve the party or ourselves.

And that's what trust is. We don't just trust people to obey the rules, we also trust that they know when to break them. The rules are there for normal operations. The rules are designed to avoid danger and help ensure that things go smoothly.

Misery may love company, but it is the companies that love misery that suffer the most.

In an organization, it is the leader's responsibility to take the first risk, to build a Circle of Safety. But then it is up to the employee to take a chance and step into the Circle of Safety.

Her job was to lead the cause. To personify the values and remind everyone WHY they are there.

We're just not strong enough to survive alone, let alone thrive. Whether we like to admit it or not, we need each other.

Every single person has a WHY and every single organization has one too.

Leadership is the ability to rally people not for a single event, but for years. In business, leadership means that customers will continue to support your company even when you slip up.

HOW: Some companies and people know HOW they do WHAT they do.

«No contratas aptitudes, contratas actitud. Las aptitudes siempre puedes enseñarlas».

Setiap instruksi yang kita berikan, setiap alur tindakan yang kita tetapkan, setiap hasil yang kita inginkan, dimulai dengan satu hal yang sama: sebuah keputusan.

Remember, people don't buy WHAT you do, they buy WHY you do it.