Simon Sinek Quotes

A computer can tell you down to the dime what you've sold, but it can never tell you how much you could have sold," said Walton.

Leaders are the ones who are willing to give up something of their own for us. Their time, their energy, their money, maybe even the food off their plate. When it matters, leaders choose to eat last.

Culture = Values + Behavior

Good leadership is like exercise. We do not see any improvement to our bodies with day-to-day comparisons.

AUGUST 5, 1981. That’s the date it became official. It’s rare that we can point to an exact date when a business theory or idea becomes an accepted practice. But in the case of mass layoffs, we can. August 5, 1981, was the day President Ronald Reagan fired more than 11,000 air traffic controllers.

Service isn't doing what's expected of us. Service is doing more than what's expected of us.

Telling people to have integrity doesn't guarantee that their decisions will always keep customers' or clients' best interest in mind; telling them to always do the right thing does.

A destination without a route leads to meandering and inefficiency. A route without a destination, however, may be efficient but to what end?

Those who are inspired are willing to pay a premium or endure inconvenience, even personal suffering.

Companies with a clear sense of WHY tend to ignore their competition, whereas those with a fuzzy sense of WHY are obsessed with what others are doing.

It is not the genius at the top giving directions that makes people great. It is great people that make the guy at the top look like a

Net-net, if you don't like your work, for your kids' sake, don't go home.

people-first cultures are more inspiring for employees and customers alike.

Una Causa Justa es una visión concreta de un estado futuro que todavía no existe. Es un futuro estado tan atractivo que la gente está dispuesta a hacer sacrificios para ayudar a que se avance hacia esa visión.

After you have clarity of WHY, are disciplined and accountable to your own values and guiding principles, and are consistent in all you say and do, the final step is to keep it all in the right order.