Simon Sinek Quotes

our goal is to surround ourselves with people who believe what we believe.

Finding WHY is a process of discovery, not invention.

The time we spend getting to know people when we’re not working is part of what it takes to form bonds of trust. It’s the exact same reason why eating together and doing things as a family really matters. Equally as important are conferences, company picnics and the time we spend around the watercooler. The more familiar we are with each other, the stronger our bonds. Social interaction is also important for the leaders of an organization. Roaming the halls of the office and engaging with people beyond meetings really matters.

Will is generated by the company culture.

new culture of caring allowed the people and strategies to flourish.

This is the basis for the false assumption that price or features matter more than they do. Those things matter, they provide us the tangible things we can point to to rationalize our decision-making, but they don't set the course and they don't inspire behavior.

Great organizations not only excite the human spirit, they inspire people to take part in helping to advance the cause without needing to pay them or incentivize them in any particular way.

"Put bluntly, the struggle that so many companies have to differentiate or communicate their true value to the outside world is not a business problem, it's a biology problem. And just like a person struggling to put her emotions into words, we rely on metaphors, imagery and analogies in an attempt to communicate how we feel. Absent the proper language to share our deep emotions, our purpose, cause or belief, we tell stories. We use symbols. We create tangible things for those who believe what we believe to point to and say, "That's why I'm inspired." If done properly, that's what marketing, branding and products and services become; a way for organizations to communicate to the outside world. Communicate clearly and you shall be understood."

Moon shots are bold, inspiring finite goals within the Infinite Game, not instead of the Infinite Game.

Value is not determined by those who set the price. Value is determined by those who choose to pay it.

we can feel fulfilled by our work every day if it makes us feel part of something bigger than ourselves.

The pessimists are usually right, to paraphrase Thomas Friedman, author of The World Is Flat, but it's the optimists who change the world.

Remaining completely in balance and authentic is the most difficult part. The few that are able to build a megaphone, and not just a company, around their cause are the ones who earn the ability to inspire.

We're in the business of building an organization, an institution that we hope will be here fifty years from now. And paying good wages and keeping people working with you is very good business.

The leaders of great organizations do not see people as a commodity to be managed to help grow the money. They see the money as the commodity to be managed to help grow their people. This is why performance really matters.