Simon Sinek Quotes

Starting with WHY not only helps you know which is the right advice for you to follow, but also to know which decisions will put you out of balance.

Mengetahui MENGAPA bukanlah satu-satunya cara untuk sukses, tetapi satu-satunya cara untuk mempertahankan sukses yang langgeng dan memiliki perpaduan yang hebat antara inovasi dan kelenturan.

There is a big difference between jumping out of a plane with a parachute on and jumping without one. Both produce extraordinary experiences, but only one increases the likelihood of being able to try again another time.

There are leaders and there are those who lead. Leaders hold a position of power or influence. Those who lead inspire us. Whether individuals or organizations, we follow those who lead not because we have to, but because we want to. We follow those who lead not for them, but for ourselves. This is a book for those who want to inspire others and for those who want to find someone to inspire them.

When you compete against everyone else, no one wants to help you.

WHY did we start doing WHAT we're doing in the first place, and WHAT can we do to bring our cause to life considering all the technologies and market opportunities available today?

A leader must be inspired by the people before a leader can inspire the people.

For those within a community, or an organization, they must trust that their leaders provide a net—practical or emotional. With that feeling of support, those in the organization are more likely to put in extra effort that ultimately benefits the group as a whole.

When you are with Marines gathering to eat, you will notice that the most junior are served first and the most senior are served last. When you witness this act, you will also note that no order is given. Marines just do it.

Empathy is not something we offer to our customers or our employees from nine to five... (it) is... "a second by second, minute by minute service that [we] owe to everyone if [we] want to call [ourselves] a leader.

Fulfillment is a right and not a privilege. Every single one of us is entitled to feel fulfilled by the work we do, to wake up feeling inspired to go to work, to feel safe when we’re there and to return home with a sense that we contributed to something larger than ourselves. Fulfillment is not a lottery. It is not a feeling reserved for a lucky few who get to say, “I love what I do.” For those who hold a leadership position, creating an environment in which the people in your charge feel like they are a part of something bigger than themselves is your responsibility as a leader.

Great second or third CEOs don't take the helm to implement their own vision of the future; they pick up the original banner and lead the company into the next generation. That's why we call it succession, not replacement. There is a continuity of vision.

She's a great leader because she understands that earning the trust of an organization doesn't come from setting out to impress everyone, it comes from setting out to serve those who serve her.

Este libro no está pensado para decirle a nadie lo que tiene que hacer ni cómo hacerlo.

«Se buscan hombres para un viaje peligroso. Salario escaso, frío, largos meses de completa oscuridad, peligro permanente, regreso a salvo incierto. Honor y reconocimiento en caso de éxito».33