Simon Sinek Quotes

difference between repeat business and loyalty. Repeat business is when people do business with you multiple times. Loyalty is when people are willing to turn down a better product or a better price to continue doing business with you.

This is the basis for the false assumption that price or features matter more than they do. Those things matter, they provide us the tangible things we can point to to rationalize our decision-making, but they don't set the course and they don't inspire behavior.

We say WHAT we do, we sometimes say HOW we do it, but we rarely say WHY we do WHAT we do.

Great leaders, in contrast, are able to inspire people to act. Those who are able to inspire give people a sense of purpose or belonging that has little to do with any external incentive or benefit to be gained. Those who truly lead are able to create a following of people who act not because they were swayed, but because they were inspired. For those who are inspired, the motivation to act is deeply personal. They are less likely to be swayed by incentives. Those who are inspired are willing to pay a premium or endure inconvenience, even personal suffering. Those who are able to inspire will create a following of people — supporters, voters, customers, workers — who act for the good of the whole not because they have to, but because they want to.

Our need to belong is not rational, but it is a constant that exists across all people in all cultures.

Cultures that are ethically strong are also a result of the culture the leaders build.

A written cause works like a compass. And with a compass in hand, each succession of leaders, their gaze looking beyond the horizon, can more easily navigate the technologies, politics and cultural norms of the day without the founder present.

For those who hold a leadership position, creating an environment in which the people in your charge feel like they are a part of something bigger than themselves is your responsibility as a leader.

Lingkaran Emas menunjukkan bagaimana para pemimpin ini bisa menginspirasi tindakan dan bukan memanipulasi orang untuk bertindak.

The greatest contribution of a leader is to make other leaders.

The only way people will know what you believe is by the things you say and do, and if you’re not consistent in the things you say and do, no one will know what you believe.

Building trust requires nothing more than telling

a Circle of Safety, when people trust and share their successes and failures, what they know and what they don't know, the result is innovation. It's just natural.

There are only two ways to influence human behavior: you can manipulate it or you can inspire it.

can easily explain WHY I'm in business—to inspire people to do the things that inspire them.