Simon Sinek Quotes

As nice as it sounds to build a company like Barry-Wehmiller, the reality is it's just not happening. And without those companies it is going to be harder for us to find a job in a company that truly does care about our well-being.

When we align emotionally with our customers and clients, our connection is much stronger and more meaningful than any affiliation based on features and benefits. That's what starting with WHY is all about.

Dictators understand the importance of symbols all too well. But in their case, the symbols are usually of them and not of a larger belief.

Leadership is the ability to rally people not for a single event, but for years.

WHY corresponds to the limbic brain, which is responsible for our feelings, such as trust and loyalty. This part of the brain drives all human behavior and decision making but has no capacity for language.

The WHY can help set a vision to inspire people. The WHY can guide us to act with purpose, on purpose.

If we were all rational, there would be no small businesses, there would be no exploration, there would be very little innovation and there would be no great leaders to inspire all those things.

Unless someone is willing to make personal sacrifices for the good of others to earn their place in the hierarchy, they aren't really "alpha material." Simply acting the part is not enough.

if we're starting with the wrong questions, if we don't understand the cause, then even the right answers will always steer us wrong . . . eventually. The truth, you see, is always revealed . . . eventually.

She's a great leader because she understands that earning the trust of an organization doesn't come from setting out to impress everyone, it comes from setting out to serve those who serve her.

Great second or third CEOs don't take the helm to implement their own vision of the future; they pick up the original banner and lead the company into the next generation. That's why we call it succession, not replacement. There is a continuity of vision.

People who love going to work are more productive and more creative. They go home happier and have happier families. They treat their colleagues and clients and customers better.

To serve the community, to serve employees and to serve customers. Service was a higher cause.

Whether you're in a leadership role or not, the question is, how safe do you feel where you work?

Whereas money has relative value ($100 to a college student is a lot, $100 to a millionaire is a little), time and effort have an absolute value.