Simon Sinek Quotes

Someone who lives a healthy lifestyle and is in a habit of exercising does not respond to "six easy steps to losing weight." Its those who don't have the lifestyle that are most susceptible

Remember, the WHY is a filter. When you start with WHY, it attracts people who believe what you believe and repels people who don't.

When they are unclear about your WHY, WHAT you do has no context. Even though

Like so many before it, the company confused innovation with novelty.

Take heed of the red flags all around us. The rise of a populist voice in America and around the world is growing. And all those in a seat of power—be they in business or in politics—are in a position to effect change. But make no mistake, change is coming.

Si nos sentimos a salvo entre los nuestros, en nuestras propias tribus u organizaciones, nos relajamos y estamos más abiertos a la confianza y a la cooperación.

Pracujte s lidmi, kteří věří v to, v co věříte vy.

Seamos esos líderes que deseamos tener.

As convenient as the pencil," said the advertising. "You press the button, we do the rest." That pretty much summed up George Eastman's vision when his company, Eastman Kodak, introduced the first cameras ever to be sold to the general public.

There is a big difference between repeat business and loyalty. Repeat business is when people do business with you multiple times. Loyalty is when people are willing to turn down a better product or a better price to continue doing business with you.

Los líderes de las mejores organizaciones no consideran a sus trabajadores un material que deben manipular para contribuir a ganar más dinero. Entienden que el dinero es el material que hay que gestionar para ayudar a su gente a crecer.

The ability to win hearts before minds is not easy. It's a delicate balance of art and science—another coincidental grammatical construction.

should read, the book that teaches us that we cannot control the circumstances around us, all we can control is our attitude—Man's Search for Meaning by Viktor Frankl.

A culture is strong when people work with each other, for each other. A culture is weak when people work against each other, for themselves.

But when a company clearly communicates their WHY, what they believe, and we believe what they believe, then we will sometimes go to extraordinary lengths to include those products or brands in our lives.