Thomas J. Peters Quotes

The well-served customer...is an appreciating asset. Every small act on her or his behalf ups the odds of repeat business, add-on business, and priceless word-of-mouth referral.

If not excellence, what? If not excellence now, when?

What gets measured gets done.

A blizzard of small steps and memorable touches are more important than ‘breakthrough’ attempts. So, take those constant small steps forward into the unknown.

What is my personal strategy for the next 10 hours? Who can I talk with or what can I volunteer for to learn something new?

In the age of advancing AI, humans’ advantage is diversity—twists and turns and acts of customer love and amazement that the algorithms can’t match!

‘Soft’ skills will be 10X more important in a virtual/work-at-home world. Team dynamics, individual growth, team creativity will dominate effectiveness.”

Bosses: You make your living going to meetings. Hence any meeting that does not bubble and incite enthusiasm is a forever-lost opportunity.

Tennis or finance or engineering or bartending … this ‘simple’ lesson bears repeating. … Study! Study! Study!

Lists simplify, clarify, edify.

Professional success requires ... drive, initiative, commitment, involvement, and—above all—enthusiasm.

someone with whom I co-invent the future

Design, writ large, is increasingly the route to product or service differentiation.

The vitality of our network will determine our professional fate.

Life is too short for non-WOW projects.