You don’t beat competitors by doing the same thing slightly better.....you beat them by doing something different that matters more to your customer.
If everyone’s fighting over price, find a better experience.
If they’re all optimizing convenience, find a niche they’re ignoring.
The key is focus.
And solving one painful problem really well.
American tech entrepreneur and co-founder of Netflix
American tech entrepreneur and co-founder of Netflix
Born: April 29, 1958
Native Name:
Marc Bernays Randolph
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The founders who succeed with obvious ideas aren’t the ones who found the idea first.
They’re the ones who understood the problem deeply enough to find the non-obvious solution hiding inside it.
Netflix wasn’t “movies by mail.” That idea had been tried.
What we figured out — eventually, after a year and a half of testing — was the subscription model.
No late fees. No due dates. A completely different relationship with the customer.
That was the non-obvious thing.
At Netflix, I had a rule that drove people crazy: every person who came in for an interview should leave dying to work there—even if we knew in the first five minutes we weren't going to hire them.
Because that 'wrong candidate' is going to tell everyone they know about their experience.
And you never know which of those future conversations will matter.
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