American businessman and writer
Keith Ferrazzi is an American author and entrepreneur. He is the founder and CEO of Ferrazzi Greenlight, a Los Angeles-based research and consulting firm. He wrote the New York Times bestselling books Never Eat Alone and Who's Got Your Back?
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(1) create a company-approved project that will force you to learn new skills and introduce you to new people within your company; (2) take on leadership positions in the hobbies and outside organizations that interest you; (3) join your local alumni club and spend time with people who are doing the jobs you’d like to be doing; (4) enroll in a class at a community college on a subject that relates to either the job you’re doing now or a job you see yourself doing in the future.
already laid out to get responses from “warm” e-mails. • Live and die by your Subject line. If you don’t, your e-mail may never get read. Focus on your strongest hook, either the contact you have in common or the specific value you have to offer. Make them curious. • Game the timing. There’s a lot of debate about the best time to e-mail, but I personally like to fire away when I think the person is apt to be spending time on e-mailing. Their morning, lunchtime, and the last hours of the workday are typical. • Be brief. Once you’ve written a draft, the “best” version of it is usually 50 percent shorter. Yes, we’re half as interesting as we think! Your e-mail should fit into a single screen. If I have to scroll to get to the point, I’ve already lost interest. • Have a clear call to action. What do you want them to do? Make your first request clear and easy. Request fifteen minutes on the phone, not just a vague phone call. Offer suggested dates and times, not just “a meeting sometime.” Short-circuit the process as much as you can, and don’t make them guess what you’re looking for. • Read it out loud. I had an assistant who would do this with every e-mail she wrote, and it always made me laugh when I caught her in the act. But she was smart. Listening to herself, she ensured that the language was clear and conversational, and she timed it, too, with a forty-five-second limit. • Spell-check. There’s no excuse for poor spelling and grammar in an e-mail. I’ve written two books and have a URL with my name in it, and I still get people e-mailing “Keith Ferazzi” with one “r.” I know you’ll do better.
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Thành công là khả năng tạo được những kết quả mà chúng ta thật sự tìm kiếm trong cuộc sống, chứ không phải chỉ là số tiền chúng ta kiếm được. Người nào hiểu rõ họ mong muốn điều gì, hiểu rõ những động lực bên trong, những thứ tự ưu tiên, chắc chăn không giẫm lên chân mình. Họ có thể tập trung toàn bộ sức lực cho mục tiêu cuộc đời mình. Đây chính là điều giúp cho những con người bình thường sống một cuộc đời xuất chúng
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When I’m in the right frame of mind, I start to create a list of dreams and goals. Some are preposterous; others are overly pragmatic. I don’t attempt to censor or edit the nature of the list — I put anything and everything down. Next to that first list, I write down in a second column all the things that bring me joy and pleasure: the achievements, people, and things that move me. The clues can be found in the hobbies you pursue and the magazines, movies, and books you enjoy. Which activities excite you the most, where you don’t even notice the hours that pass? When I’m done, I start to connect these two lists, looking for intersections, that sense of direction or purpose. It’s a simple exercise, but the results can be profound.