Michael Gerber Quotes

The game has to be real. You have to mean it. The game is a measure of you.

Systems theory looks at the world in terms of the interrelatedness of all phenomena, and in this framework an integrated whole whose properties cannot be reduced to those of its parts is called a system. Fritjof Capra The Turning Point

the typical small business owner is only 10 percent Entrepreneur, 20 percent Manager, and 70 percent Technician.

if living with your spirit, means anything to you at all, if you truly care about it, then guard it with your life. Because Comfort overtakes us all when we’re least prepared for it. Comfort makes cowards of us all.

Unfortunately, personalities, good feelings, goodwill, and luck aren’t the only ingredients of a successful organization; alone, they are the recipe for chaos and disaster.

the business that was supposed to free him from the limitations of working for somebody else actually enslaves him. Suddenly the job he knew how to do so well becomes one job he knows how to do plus a dozen others he doesn’t know how to do at all.

most people who go into business don’t have a model of a business that works, but of work itself, a Technician’s Perspective, which differs from the Entrepreneurial Perspective in the following ways: • The Entrepreneurial Perspective asks the question: “How must the business work?” The Technician’s Perspective asks: “What work has to be done?” • The Entrepreneurial Perspective sees the business as a system for producing outside results — for the customer — resulting in profits. The Technician’s Perspective sees the business as a place in which people work to produce inside results — for The Technician — producing income. • The Entrepreneurial Perspective starts with a picture of a well-defined future, and then comes back to the present with the intention of changing it to match the vision. The Technician’s Perspective starts with the present, and then looks forward to an uncertain future with the hope of keeping it much like the present. • The Entrepreneurial Perspective envisions the business in its entirety, from which is derived its parts. The Technician’s Perspective envisions the business in parts, from which is constructed the whole. • The Entrepreneurial Perspective is an integrated vision of the world. The Technician’s Perspective is a fragmented vision of the world. • To The Entrepreneur, the present-day world is modeled after his vision. To The Technician, the future is modeled after the present-day world.

Psychographics is the science of perceived marketplace reality. It tells you why your customer buys.

The true start-up of a business is what happens before you start-up.

The difference between great people and everyone else is that great people create their lives actively, while everyone else is created by their lives, passively waiting to see where life
takes them next. The difference between the two is the difference between living fully and just existing.

I see an entrepreneur as the chief designer of a business that works better than any other.

You must be able to forecast the Flow. You must have a Flow Plan that helps you gain a clear vision of what’s out there next month and the month after that.

Quality is just a word, and an empty word at that, if it doesn’t include harmony, balance, passion, intention, attention. “Continuous improvement for its own sake is a waste of time. “Life is what a business is about, and life is what this work is about. Coming to grips with oneself, in the face of an incredibly complex world that can teach us if we’re open to learn.

Hay cuatro categorías de preferencia que toda empresa ha de satisfacer en la mente y en el corazón de las cuatro influencias fundamentales. • Preferencias visuales. • Preferencias emocionales. • Preferencias funcionales. • Preferencias económicas. Juntas, forman lo que llamo matriz de la empresa E-Myth. Cada una de estas categorías ha de cumplir unos criterios específicos para poder decir que hablamos de una empresa E-Myth. Sígame en un viaje que se lo aclarará y que hará que también sea importante para usted.

So when you ask, “Is this business an Opportunity Worth Pursuing?” the only way to tell is to determine how many selling opportunities you have (your customers’ demographics) and how successfully you can satisfy the emotional or perceived needs lurking there (your customers’ psychographics).