Oren Klaff Quotes

To give a dopamine kick and create desire, offer a reward. To give a norepinephrine kick and create tension, take something away.

1. Introduce yourself and the big idea: 5 minutes. 2. Explain the budget and secret sauce: 10 minutes. 3. Offer the deal: 2 minutes. 4. Stack frames for a hot cognition: 3 minutes.

The prize frame is the window through which you look at the world that allows you to see yourself as the prize: The money has to earn you, not the other way around. You’re flipping the script.

ideas you come up with using your problem-solving brain — the neocortex — must be intentionally retuned for the croc brain that will receive them.

Prizing is the sum of the actions you take to get to your target to understand that he is a commodity and you are the prize. Successful prizing results in your target chasing you, asking to be involved in your deal.

we feel decisions in our body, not our mind.

People who have lots of options are not uptight, and they don’t take themselves too seriously.

I can wait 15 minutes, but then I have to leave.” That’s enough to get the message through.

Our bodies “know” the situations we meet in life and how we should respond.

If a guy is going to dominate you, let him dominate you on the price of something like a hand drawing in this case, something that doesn’t matter. If you find yourself in a similar situation (the day will come when this happens to you, too), then pick something abstract and start an intense price negotiation over it — and it doesn’t matter if you win or lose. The power of the person’s frame is rendered trivial, and the focus is back to you and what you want to do with the meeting.

story needs the following elements: 1. It must be brief, and the subject must be relevant to your pitch. 2.

Our thought process exactly matches our evolution: First, survival. Then, social relationships. Finally, problem solving.

Defiance and light humor are the keys to seizing power and frame control.

A frame is the instrument you use to package your power, authority, strength, information, and status. 1. Everyone uses frames whether they realize it or not. 2. Every social encounter brings different frames together. 3. Frames do not coexist in the same time and place for long. They crash into each other, and one or the other gains control. 4. Only one frame survives. The others break and are absorbed. Stronger frames always absorb weaker frames. 5. The winning frame governs the social interaction. It is said to have frame control.

primarily in the field of medical devices. Intriguingly, while at Dow Corning in the 1960s, he helped to invent the first generation of silicone breast implants. Today, he owned two companies: MediCor and Southwest Exchange. MediCor’s breast implant business had looked promising for a while. But the success enjoyed there was short-lived, and McGhan turned desperate. To keep MediCor solvent, McGhan began siphoning money from Southwest Exchange. Southwest Exchange, which McGhan bought in