Simon Sinek Quotes

Instead of asking, “WHAT should we do to compete?” the questions must be asked, “WHY did we start doing WHAT we’re doing in the first place, and WHAT can we do to bring our cause to life considering all the technologies and market opportunities available today?

MENGAPA adalah kepercayaan yang menggerakkan keputusan, dan APA akan menyediakan cara untuk merasionalisasikan daya tarik produk.

Everything he talked about was in terms of how it benefited the employees.

In weak companies the dreamers are expected to serve the planners. In great companies the planners feel inspired to serve the dreamers.

Leadership requires two things: a vision of the world that does not yet exist and the ability to communicate it.

WHATs don't drive decisionmaking, WHATs should be used as proof of WHY, and the date plainly fell flat.

But again, value is a perception, not a calculation, which is the reason companies make such a big deal about investing in their brand.

WHY did we start doing WHAT we're doing in the first place, and WHAT can we do to bring our cause to life considering all the technologies and market opportunities available today?

Empowering the individual spirit is WHY Apple exists.

el mundo en el que la confianza y la lealtad sean la norma, y no la excepción.

Apple inspires. Apple starts with Why.

But few of us have ever heard of Samuel Pierpont Langley.

If anyone has ever sold you anything with a warning to fear the consequences if you don't buy it, they are using a proverbial gun to your head to help you see the "value" of choosing them over their competitor. Or perhaps it's just a banana. But it works.

Most of us live our lives by accident-we live as it happens. Fulfillment comes when we live our lives on purpose.

Those whom we consider great leaders all have an ability to draw us close and to command our loyalty