Oren Klaff Quotes

Defiance and light humor are the keys to seizing power and frame control.

There are limits to the human attention span, which is why a pitch must be brief, concise, and interesting,

We don’t need facts and explanations to convince ourselves. We know what we like. Even when we try the rational approach — making lists of pros and cons — if it does not come out how we like, we go back and redo the list until it does.

Over time, you will begin to notice an increase in the velocity of your work and leisure activities. This is so because strong frames allow you to selectively ignore things that do not move you forward toward your goals, and such a recognition amplifies your focus on the things that do.

Influence, and particularly Inception, is most effective when the person you are speaking to feels like he or she is on the same level of the hierarchy as you. This is where Inception is strongest and works the best.

you only have five minutes before your pitch wanders into a mental no-man’s land.

The Intrigue Story Your intrigue story needs the following elements: 1. It must be brief, and the subject must be relevant to your pitch. 2. You need to be at the center of the story. 3. There should be risk, danger, and uncertainty. 4. There should be time pressure — a clock is ticking somewhere, and there are ominous consequences if action is not taken quickly. 5. There should be tension — you are trying to do something but are being blocked by some force. 6. There should be serious consequences — failure will not be pretty.

the addition of time pressure to a decision-making event reduces decision quality.

Inception relies on a completely new set of tools: the Status Tip-Off, the Flash Roll, Pre-Wired Ideas, Plain Vanilla, being Compelling, and the Buyer’s Formula. I’ll show you all of these later.

A frame is the instrument you use to package your power, authority, strength, information, and status.

For example, if I know the person I’m meeting is a hard-charging, type A personality, I will go in with a power-busting frame. If that person is an analytical, dollars-and-cents type, I will choose an intrigue frame. If I’m outnumbered and outgunned and the deck is stacked against me, time frames and prize frames are essential.

As my pitch got underway, he made things difficult. Maybe it was for sport. Maybe he was having a bad day. But it was clear he wanted to take — and keep — control of the whole presentation. I didn’t realize this at the start, however,

For [target customers] Who are dissatisfied with [the current offerings in the market]. My idea/product is a [new idea or product category] That provides [key problem/solution features]. Unlike [the competing product].

No pitch or message is going to get to the logic center of the other person’s brain without passing through the survival filters of the crocodile brain system first. And because of the way we evolved, those filters make pitching anything extremely difficult.

That eureka moment has been carefully planned and programmed to deliver an insight at exactly the right time. When you put the pieces together before the detectives do, you feel smart, happy, powerful, and in control (exactly the emotions needed to motivate you to buy some canned beer, frozen pizza, and extra-soft toilet tissue). And you tune in next week so you can feel that way again.